#733496#733496

#733496 is a mid, vivid violet. Relative luminance 0.083; OKLCH L 45.6% C 0.159 H 311.3°. Best body text is #FFFFFF at 7.89:1 contrast (WCAG AA passes).

Color values

HEX#733496
RGBrgb(115, 52, 150)
HSLhsl(279, 49%, 40%)
HSVhsv(279, 65%, 59%)
CMYKcmyk(23.3%, 65.3%, 0%, 41.2%)
CIE-LABlab(34.61, 44.68, -42.49)
CIE-LCHlch(34.61, 61.66, 316.44°)
OKLaboklab(45.56% 0.1051 -0.1197)
OKLCHoklch(45.56% 0.159 311.3)
XYZxyz(13.8022, 8.3032, 29.7238)
Luminance0.0830 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#733496 #579634
analogous
#423496 #733496 #963488
triadic
#733496 #967334 #349673
tetradic
#733496 #964234 #579634 #348896
square
#733496 #964234 #579634 #348896
split-complementary
#733496 #889634 #349642
monochromatic
#2D143B #502469 #733496 #9548BF #AF75CF

Accessibility & contrast

On white

7.89
#733496 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.66
#733496 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733496
7.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##733496#FFFFFF#000000##FFFFFF
##7334961.007.892.667.89
#FFFFFF7.891.0021.001.00
#0000002.6621.001.0021.00
##FFFFFF7.891.0021.001.00

Color blindness preview

Protanopia (red-blind)
#004E99
Deuteranopia (green-blind)
#2A5394
Tritanopia (blue-blind)
#6F4760
Achromatopsia (no color)
#515151

Design tokens & code

CSS
--color: #733496;
/* rgb */ color: rgb(115, 52, 150);
/* oklch */ color: oklch(45.6% 0.159 311.3);
Tailwind
colors: {
  custom: {
    50: '#9e70b5',
    500: '#733496',
    950: '#000000',
  },
}
SCSS
$custom: #733496;
$custom-light: #9e70b5;
$custom-dark: #000000;
JSON
{
  "hex": "#733496",
  "rgb": {
    "r": 115,
    "g": 52,
    "b": 150
  },
  "hsl": {
    "h": 278.571,
    "s": 48.515,
    "l": 39.608
  },
  "oklch": {
    "l": 0.45563,
    "c": 0.15931,
    "h": 311.3
  },
  "luminance": 0.08303
}

Semantic roles & 50–950 ramp

primary
#733496
secondary
#88B86E
accent
#D85080
background
#FAF6FB
surface
#F3ECF6
border
#CDC7D0
text
#0F0811
muted
#7F7B80

Preview Lab

Preview with #733496

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#733496 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva