#733496#733496

#733496 is a mid, vivid violet. Relative luminance 0.083; OKLCH L 45.6% C 0.159 H 311.3°. Best body text is #FFFFFF at 7.89:1 contrast (WCAG AA passes).

Color values

HEX	#733496
RGB	rgb(115, 52, 150)
HSL	hsl(279, 49%, 40%)
HSV	hsv(279, 65%, 59%)
CMYK	cmyk(23.3%, 65.3%, 0%, 41.2%)
CIE-LAB	lab(34.61, 44.68, -42.49)
CIE-LCH	lch(34.61, 61.66, 316.44°)
OKLab	oklab(45.56% 0.1051 -0.1197)
OKLCH	oklch(45.56% 0.159 311.3)
XYZ	xyz(13.8022, 8.3032, 29.7238)
Luminance	0.0830 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733496 #579634

analogous

#423496 #733496 #963488

triadic

#733496 #967334 #349673

tetradic

#733496 #964234 #579634 #348896

square

#733496 #964234 #579634 #348896

split-complementary

#733496 #889634 #349642

monochromatic

#2D143B #502469 #733496 #9548BF #AF75CF

Accessibility & contrast

On white

7.89

#733496 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.66

#733496 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733496

7.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733496	#FFFFFF	#000000	##FFFFFF
##733496	1.00	7.89	2.66	7.89
#FFFFFF	7.89	1.00	21.00	1.00
#000000	2.66	21.00	1.00	21.00
##FFFFFF	7.89	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004E99

Deuteranopia (green-blind)

#2A5394

Tritanopia (blue-blind)

#6F4760

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #733496;
/* rgb */ color: rgb(115, 52, 150);
/* oklch */ color: oklch(45.6% 0.159 311.3);

Tailwind

colors: {
  custom: {
    50: '#9e70b5',
    500: '#733496',
    950: '#000000',
  },
}

SCSS

$custom: #733496;
$custom-light: #9e70b5;
$custom-dark: #000000;

JSON

{
  "hex": "#733496",
  "rgb": {
    "r": 115,
    "g": 52,
    "b": 150
  },
  "hsl": {
    "h": 278.571,
    "s": 48.515,
    "l": 39.608
  },
  "oklch": {
    "l": 0.45563,
    "c": 0.15931,
    "h": 311.3
  },
  "luminance": 0.08303
}

Semantic roles & 50–950 ramp

primary

#733496

secondary

#88B86E

accent

#D85080

background

#FAF6FB

surface

#F3ECF6

border

#CDC7D0

text

#0F0811

muted

#7F7B80

Preview Lab

Preview with #733496

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →