#733490#733490

#733490 is a mid, vivid purple. Relative luminance 0.081; OKLCH L 45.2% C 0.153 H 313.5°. Best body text is #FFFFFF at 8.01:1 contrast (WCAG AA passes).

Color values

HEX	#733490
RGB	rgb(115, 52, 144)
HSL	hsl(281, 47%, 38%)
HSV	hsv(281, 64%, 56%)
CMYK	cmyk(20.1%, 63.9%, 0%, 43.5%)
CIE-LAB	lab(34.22, 43.32, -39.44)
CIE-LCH	lch(34.22, 58.58, 317.68°)
OKLab	oklab(45.16% 0.1053 -0.1108)
OKLCH	oklch(45.16% 0.153 313.5)
XYZ	xyz(13.3314, 8.1148, 27.2442)
Luminance	0.0811 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733490 #519034

analogous

#453490 #733490 #90347F

triadic

#733490 #907334 #349073

tetradic

#733490 #904534 #519034 #347F90

square

#733490 #904534 #519034 #347F90

split-complementary

#733490 #7F9034 #349045

monochromatic

#2B1436 #4F2463 #733490 #9745BC #B072CC

Accessibility & contrast

On white

8.01

#733490 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.62

#733490 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733490

8.01:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733490	#FFFFFF	#000000	##FFFFFF
##733490	1.00	8.01	2.62	8.01
#FFFFFF	8.01	1.00	21.00	1.00
#000000	2.62	21.00	1.00	21.00
##FFFFFF	8.01	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#104D93

Deuteranopia (green-blind)

#2F528E

Tritanopia (blue-blind)

#70455D

Achromatopsia (no color)

#505050

Design tokens & code

CSS

--color: #733490;
/* rgb */ color: rgb(115, 52, 144);
/* oklch */ color: oklch(45.2% 0.153 313.5);

Tailwind

colors: {
  custom: {
    50: '#9e70b1',
    500: '#733490',
    950: '#000000',
  },
}

SCSS

$custom: #733490;
$custom-light: #9e70b1;
$custom-dark: #000000;

JSON

{
  "hex": "#733490",
  "rgb": {
    "r": 115,
    "g": 52,
    "b": 144
  },
  "hsl": {
    "h": 281.087,
    "s": 46.939,
    "l": 38.431
  },
  "oklch": {
    "l": 0.45161,
    "c": 0.15285,
    "h": 313.5
  },
  "luminance": 0.08114
}

Semantic roles & 50–950 ramp

primary

#733490

secondary

#82B46B

accent

#D7517B

background

#FAF6FA

surface

#F3ECF5

border

#CDC7CF

text

#0F0811

muted

#7F7B80

Preview Lab

Preview with #733490

Body copy rendered with the generated semantic roles for this colour.

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