#733474#733474

#733474 is a dark, vivid purple. Relative luminance 0.074; OKLCH L 43.5% C 0.124 H 326.9°. Best body text is #FFFFFF at 8.49:1 contrast (WCAG AA passes).

Color values

HEX	#733474
RGB	rgb(115, 52, 116)
HSL	hsl(299, 38%, 33%)
HSV	hsv(299, 55%, 45%)
CMYK	cmyk(0.9%, 55.2%, 0%, 54.5%)
CIE-LAB	lab(32.62, 37.38, -24.58)
CIE-LCH	lch(32.62, 44.74, 326.68°)
OKLab	oklab(43.47% 0.1035 -0.0676)
OKLCH	oklch(43.47% 0.124 326.9)
XYZ	xyz(11.4504, 7.3624, 17.3376)
Luminance	0.0736 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733474 #357434

analogous

#533474 #733474 #743455

triadic

#733474 #747334 #347473

tetradic

#733474 #745334 #357434 #345574

square

#733474 #745334 #357434 #345574

split-complementary

#733474 #557434 #347453

monochromatic

#1F0E1F #49214A #733474 #9D479E #BA67BB

Accessibility & contrast

On white

8.49

#733474 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.47

#733474 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733474

8.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733474	#FFFFFF	#000000	##FFFFFF
##733474	1.00	8.49	2.47	8.49
#FFFFFF	8.49	1.00	21.00	1.00
#000000	2.47	21.00	1.00	21.00
##FFFFFF	8.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2D4876

Deuteranopia (green-blind)

#415072

Tritanopia (blue-blind)

#763B4F

Achromatopsia (no color)

#4D4D4D

Design tokens & code

CSS

--color: #733474;
/* rgb */ color: rgb(115, 52, 116);
/* oklch */ color: oklch(43.5% 0.124 326.9);

Tailwind

colors: {
  custom: {
    50: '#9d6f9c',
    500: '#733474',
    950: '#000000',
  },
}

SCSS

$custom: #733474;
$custom-light: #9d6f9c;
$custom-dark: #000000;

JSON

{
  "hex": "#733474",
  "rgb": {
    "r": 115,
    "g": 52,
    "b": 116
  },
  "hsl": {
    "h": 299.063,
    "s": 38.095,
    "l": 32.941
  },
  "oklch": {
    "l": 0.43472,
    "c": 0.12366,
    "h": 326.9
  },
  "luminance": 0.07362
}

Semantic roles & 50–950 ramp

primary

#733474

secondary

#62A361

accent

#CE5A5C

background

#F9F6F9

surface

#F2ECF2

border

#CCC7CC

text

#0E070E

muted

#7E7A7E

Preview Lab

Preview with #733474

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →