#733472#733472

#733472 is a dark, vivid purple. Relative luminance 0.073; OKLCH L 43.4% C 0.122 H 328.0°. Best body text is #FFFFFF at 8.53:1 contrast (WCAG AA passes).

Color values

HEX	#733472
RGB	rgb(115, 52, 114)
HSL	hsl(301, 38%, 33%)
HSV	hsv(301, 55%, 45%)
CMYK	cmyk(0%, 54.8%, 0.9%, 54.9%)
CIE-LAB	lab(32.52, 36.99, -23.48)
CIE-LCH	lch(32.52, 43.81, 327.60°)
OKLab	oklab(43.36% 0.1032 -0.0644)
OKLCH	oklch(43.36% 0.122 328)
XYZ	xyz(11.3353, 7.3164, 16.7315)
Luminance	0.0732 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733472 #347335

analogous

#543473 #733472 #733453

triadic

#733472 #727334 #347273

tetradic

#733472 #735434 #347335 #345373

square

#733472 #735434 #347335 #345373

split-complementary

#733472 #537334 #347354

monochromatic

#1F0E1E #492148 #733472 #9D479C #BA67B9

Accessibility & contrast

On white

8.53

#733472 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.46

#733472 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733472

8.53:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733472	#FFFFFF	#000000	##FFFFFF
##733472	1.00	8.53	2.46	8.53
#FFFFFF	8.53	1.00	21.00	1.00
#000000	2.46	21.00	1.00	21.00
##FFFFFF	8.53	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2E4774

Deuteranopia (green-blind)

#424F70

Tritanopia (blue-blind)

#763B4E

Achromatopsia (no color)

#4C4C4C

Design tokens & code

CSS

--color: #733472;
/* rgb */ color: rgb(115, 52, 114);
/* oklch */ color: oklch(43.4% 0.122 328.0);

Tailwind

colors: {
  custom: {
    50: '#9d6f9b',
    500: '#733472',
    950: '#000000',
  },
}

SCSS

$custom: #733472;
$custom-light: #9d6f9b;
$custom-dark: #000000;

JSON

{
  "hex": "#733472",
  "rgb": {
    "r": 115,
    "g": 52,
    "b": 114
  },
  "hsl": {
    "h": 300.952,
    "s": 37.725,
    "l": 32.745
  },
  "oklch": {
    "l": 0.43364,
    "c": 0.12171,
    "h": 328
  },
  "luminance": 0.07316
}

Semantic roles & 50–950 ramp

primary

#733472

secondary

#60A361

accent

#CE5C5A

background

#F9F6F9

surface

#F2ECF2

border

#CCC7CC

text

#0E070E

muted

#7E7A7E

Preview Lab

Preview with #733472

Body copy rendered with the generated semantic roles for this colour.

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