#733399#733399

#733399 is a mid, vivid violet. Relative luminance 0.083; OKLCH L 45.6% C 0.164 H 310.3°. Best body text is #FFFFFF at 7.89:1 contrast (WCAG AA passes).

Color values

HEX	#733399
RGB	rgb(115, 51, 153)
HSL	hsl(278, 50%, 40%)
HSV	hsv(278, 67%, 60%)
CMYK	cmyk(24.8%, 66.7%, 0%, 40%)
CIE-LAB	lab(34.63, 45.86, -44.28)
CIE-LCH	lch(34.63, 63.75, 316.00°)
OKLab	oklab(45.64% 0.1061 -0.125)
OKLCH	oklch(45.64% 0.164 310.3)
XYZ	xyz(14.0027, 8.3127, 30.9977)
Luminance	0.0831 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733399 #599933

analogous

#403399 #733399 #99338C

triadic

#733399 #997333 #339973

tetradic

#733399 #994033 #599933 #338C99

square

#733399 #994033 #599933 #338C99

split-complementary

#733399 #8C9933 #339940

monochromatic

#2E143D #50246B #733399 #9447C2 #AF75D1

Accessibility & contrast

On white

7.89

#733399 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.66

#733399 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733399

7.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733399	#FFFFFF	#000000	##FFFFFF
##733399	1.00	7.89	2.66	7.89
#FFFFFF	7.89	1.00	21.00	1.00
#000000	2.66	21.00	1.00	21.00
##FFFFFF	7.89	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004F9C

Deuteranopia (green-blind)

#255297

Tritanopia (blue-blind)

#6E4861

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #733399;
/* rgb */ color: rgb(115, 51, 153);
/* oklch */ color: oklch(45.6% 0.164 310.3);

Tailwind

colors: {
  custom: {
    50: '#9f6fb8',
    500: '#733399',
    950: '#000000',
  },
}

SCSS

$custom: #733399;
$custom-light: #9f6fb8;
$custom-dark: #000000;

JSON

{
  "hex": "#733399",
  "rgb": {
    "r": 115,
    "g": 51,
    "b": 153
  },
  "hsl": {
    "h": 277.647,
    "s": 50,
    "l": 40
  },
  "oklch": {
    "l": 0.45641,
    "c": 0.16397,
    "h": 310.3
  },
  "luminance": 0.08312
}

Semantic roles & 50–950 ramp

primary

#733399

secondary

#8AB96E

accent

#DA4E82

background

#FAF6FB

surface

#F3ECF6

border

#CDC7D0

text

#0F0811

muted

#7F7B80

Preview Lab

Preview with #733399

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →