#733396#733396

#733396 is a mid, vivid violet. Relative luminance 0.082; OKLCH L 45.4% C 0.161 H 311.4°. Best body text is #FFFFFF at 7.95:1 contrast (WCAG AA passes).

Color values

HEX	#733396
RGB	rgb(115, 51, 150)
HSL	hsl(279, 49%, 39%)
HSV	hsv(279, 66%, 59%)
CMYK	cmyk(23.3%, 66%, 0%, 41.2%)
CIE-LAB	lab(34.43, 45.17, -42.78)
CIE-LCH	lch(34.43, 62.21, 316.56°)
OKLab	oklab(45.43% 0.1063 -0.1206)
OKLCH	oklch(45.43% 0.161 311.4)
XYZ	xyz(13.7581, 8.2148, 29.7091)
Luminance	0.0821 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733396 #569633

analogous

#423396 #733396 #963388

triadic

#733396 #967333 #339673

tetradic

#733396 #964233 #569633 #338896

square

#733396 #964233 #569633 #338896

split-complementary

#733396 #889633 #339642

monochromatic

#2D143B #502368 #733396 #9546C0 #AF74D0

Accessibility & contrast

On white

7.95

#733396 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.64

#733396 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733396

7.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733396	#FFFFFF	#000000	##FFFFFF
##733396	1.00	7.95	2.64	7.95
#FFFFFF	7.95	1.00	21.00	1.00
#000000	2.64	21.00	1.00	21.00
##FFFFFF	7.95	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004E99

Deuteranopia (green-blind)

#295294

Tritanopia (blue-blind)

#6F4760

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #733396;
/* rgb */ color: rgb(115, 51, 150);
/* oklch */ color: oklch(45.4% 0.161 311.4);

Tailwind

colors: {
  custom: {
    50: '#9e6fb5',
    500: '#733396',
    950: '#000000',
  },
}

SCSS

$custom: #733396;
$custom-light: #9e6fb5;
$custom-dark: #000000;

JSON

{
  "hex": "#733396",
  "rgb": {
    "r": 115,
    "g": 51,
    "b": 150
  },
  "hsl": {
    "h": 278.788,
    "s": 49.254,
    "l": 39.412
  },
  "oklch": {
    "l": 0.45433,
    "c": 0.16076,
    "h": 311.4
  },
  "luminance": 0.08214
}

Semantic roles & 50–950 ramp

primary

#733396

secondary

#87B86D

accent

#D94F80

background

#FAF6FB

surface

#F3ECF6

border

#CDC7D0

text

#0F0811

muted

#7F7B80

Preview Lab

Preview with #733396

Body copy rendered with the generated semantic roles for this colour.

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