#733394#733394

#733394 is a mid, vivid violet. Relative luminance 0.082; OKLCH L 45.3% C 0.159 H 312.1°. Best body text is #FFFFFF at 7.98:1 contrast (WCAG AA passes).

Color values

HEX	#733394
RGB	rgb(115, 51, 148)
HSL	hsl(280, 49%, 39%)
HSV	hsv(280, 66%, 58%)
CMYK	cmyk(22.3%, 65.5%, 0%, 42%)
CIE-LAB	lab(34.30, 44.72, -41.77)
CIE-LCH	lch(34.30, 61.19, 316.95°)
OKLab	oklab(45.3% 0.1064 -0.1176)
OKLCH	oklch(45.3% 0.159 312.1)
XYZ	xyz(13.5984, 8.1510, 28.8682)
Luminance	0.0815 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733394 #549433

analogous

#433394 #733394 #943385

triadic

#733394 #947333 #339473

tetradic

#733394 #944333 #549433 #338594

square

#733394 #944333 #549433 #338594

split-complementary

#733394 #859433 #339443

monochromatic

#2C1439 #502366 #733394 #9645BF #AF73CF

Accessibility & contrast

On white

7.98

#733394 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.63

#733394 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733394

7.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733394	#FFFFFF	#000000	##FFFFFF
##733394	1.00	7.98	2.63	7.98
#FFFFFF	7.98	1.00	21.00	1.00
#000000	2.63	21.00	1.00	21.00
##FFFFFF	7.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#014D97

Deuteranopia (green-blind)

#2B5292

Tritanopia (blue-blind)

#6F465F

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #733394;
/* rgb */ color: rgb(115, 51, 148);
/* oklch */ color: oklch(45.3% 0.159 312.1);

Tailwind

colors: {
  custom: {
    50: '#9e6fb4',
    500: '#733394',
    950: '#000000',
  },
}

SCSS

$custom: #733394;
$custom-light: #9e6fb4;
$custom-dark: #000000;

JSON

{
  "hex": "#733394",
  "rgb": {
    "r": 115,
    "g": 51,
    "b": 148
  },
  "hsl": {
    "h": 279.588,
    "s": 48.744,
    "l": 39.02
  },
  "oklch": {
    "l": 0.45297,
    "c": 0.15862,
    "h": 312.1
  },
  "luminance": 0.08151
}

Semantic roles & 50–950 ramp

primary

#733394

secondary

#85B76C

accent

#D84F7E

background

#FAF6FB

surface

#F3ECF6

border

#CDC7D0

text

#0F0811

muted

#7F7B80

Preview Lab

Preview with #733394

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →