#73337A#73337A

#73337A is a dark, vivid purple. Relative luminance 0.074; OKLCH L 43.7% C 0.131 H 323.6°. Best body text is #FFFFFF at 8.46:1 contrast (WCAG AA passes).

Color values

HEX	#73337A
RGB	rgb(115, 51, 122)
HSL	hsl(294, 41%, 34%)
HSV	hsv(294, 58%, 48%)
CMYK	cmyk(5.7%, 58.2%, 0%, 52.2%)
CIE-LAB	lab(32.74, 39.11, -28.16)
CIE-LCH	lch(32.74, 48.19, 324.25°)
OKLab	oklab(43.67% 0.1057 -0.0779)
OKLCH	oklch(43.67% 0.131 323.6)
XYZ	xyz(11.7666, 7.4182, 19.2207)
Luminance	0.0742 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73337A #3A7A33

analogous

#50337A #73337A #7A335E

triadic

#73337A #7A7333 #337A73

tetradic

#73337A #7A5033 #3A7A33 #335E7A

square

#73337A #7A5033 #3A7A33 #335E7A

split-complementary

#73337A #5E7A33 #337A50

monochromatic

#220F24 #4A214F #73337A #9C45A5 #B768C0

Accessibility & contrast

On white

8.46

#73337A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.48

#73337A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73337A

8.46:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73337A	#FFFFFF	#000000	##FFFFFF
##73337A	1.00	8.46	2.48	8.46
#FFFFFF	8.46	1.00	21.00	1.00
#000000	2.48	21.00	1.00	21.00
##FFFFFF	8.46	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#28487C

Deuteranopia (green-blind)

#3D5078

Tritanopia (blue-blind)

#753D51

Achromatopsia (no color)

#4D4D4D

Design tokens & code

CSS

--color: #73337a;
/* rgb */ color: rgb(115, 51, 122);
/* oklch */ color: oklch(43.7% 0.131 323.6);

Tailwind

colors: {
  custom: {
    50: '#9d6ea1',
    500: '#73337a',
    950: '#000000',
  },
}

SCSS

$custom: #73337a;
$custom-light: #9d6ea1;
$custom-dark: #000000;

JSON

{
  "hex": "#73337a",
  "rgb": {
    "r": 115,
    "g": 51,
    "b": 122
  },
  "hsl": {
    "h": 294.085,
    "s": 41.04,
    "l": 33.922
  },
  "oklch": {
    "l": 0.43665,
    "c": 0.13135,
    "h": 323.6
  },
  "luminance": 0.07418
}

Semantic roles & 50–950 ramp

primary

#73337A

secondary

#68A861

accent

#D15763

background

#F9F6F9

surface

#F2ECF2

border

#CCC7CC

text

#0F070F

muted

#7E7A7E

Preview Lab

Preview with #73337A

Body copy rendered with the generated semantic roles for this colour.

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