#733378#733378

#733378 is a dark, vivid purple. Relative luminance 0.074; OKLCH L 43.6% C 0.129 H 324.7°. Best body text is #FFFFFF at 8.49:1 contrast (WCAG AA passes).

Color values

HEX	#733378
RGB	rgb(115, 51, 120)
HSL	hsl(296, 40%, 34%)
HSV	hsv(296, 58%, 47%)
CMYK	cmyk(4.2%, 57.5%, 0%, 52.9%)
CIE-LAB	lab(32.63, 38.70, -27.07)
CIE-LCH	lch(32.63, 47.23, 325.03°)
OKLab	oklab(43.55% 0.1055 -0.0748)
OKLCH	oklch(43.55% 0.129 324.7)
XYZ	xyz(11.6439, 7.3692, 18.5747)
Luminance	0.0737 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733378 #387833

analogous

#503378 #733378 #78335A

triadic

#733378 #787333 #337873

tetradic

#733378 #785033 #387833 #335A78

square

#733378 #785033 #387833 #335A78

split-complementary

#733378 #5A7833 #337850

monochromatic

#210E22 #4A214D #733378 #9C45A3 #B867BE

Accessibility & contrast

On white

8.49

#733378 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.47

#733378 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733378

8.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733378	#FFFFFF	#000000	##FFFFFF
##733378	1.00	8.49	2.47	8.49
#FFFFFF	8.49	1.00	21.00	1.00
#000000	2.47	21.00	1.00	21.00
##FFFFFF	8.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#29487A

Deuteranopia (green-blind)

#3E4F76

Tritanopia (blue-blind)

#753C50

Achromatopsia (no color)

#4D4D4D

Design tokens & code

CSS

--color: #733378;
/* rgb */ color: rgb(115, 51, 120);
/* oklch */ color: oklch(43.6% 0.129 324.7);

Tailwind

colors: {
  custom: {
    50: '#9d6e9f',
    500: '#733378',
    950: '#000000',
  },
}

SCSS

$custom: #733378;
$custom-light: #9d6e9f;
$custom-dark: #000000;

JSON

{
  "hex": "#733378",
  "rgb": {
    "r": 115,
    "g": 51,
    "b": 120
  },
  "hsl": {
    "h": 295.652,
    "s": 40.351,
    "l": 33.529
  },
  "oklch": {
    "l": 0.43551,
    "c": 0.12933,
    "h": 324.7
  },
  "luminance": 0.07369
}

Semantic roles & 50–950 ramp

primary

#733378

secondary

#66A660

accent

#D05860

background

#F9F6F9

surface

#F2ECF2

border

#CCC7CC

text

#0F070E

muted

#7E7A7E

Preview Lab

Preview with #733378

Body copy rendered with the generated semantic roles for this colour.

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