#733299#733299

#733299 is a mid, vivid violet. Relative luminance 0.082; OKLCH L 45.5% C 0.165 H 310.5°. Best body text is #FFFFFF at 7.94:1 contrast (WCAG AA passes).

Color values

HEX	#733299
RGB	rgb(115, 50, 153)
HSL	hsl(278, 51%, 40%)
HSV	hsv(278, 67%, 60%)
CMYK	cmyk(24.8%, 67.3%, 0%, 40%)
CIE-LAB	lab(34.45, 46.35, -44.57)
CIE-LCH	lch(34.45, 64.30, 316.12°)
OKLab	oklab(45.51% 0.1073 -0.1258)
OKLCH	oklch(45.51% 0.165 310.5)
XYZ	xyz(13.9595, 8.2263, 30.9833)
Luminance	0.0823 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733299 #589932

analogous

#3F3299 #733299 #99328C

triadic

#733299 #997332 #329973

tetradic

#733299 #993F32 #589932 #328C99

square

#733299 #993F32 #589932 #328C99

split-complementary

#733299 #8C9932 #32993F

monochromatic

#2E143D #50236B #733299 #9446C2 #AF74D2

Accessibility & contrast

On white

7.94

#733299 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.65

#733299 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733299

7.94:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733299	#FFFFFF	#000000	##FFFFFF
##733299	1.00	7.94	2.65	7.94
#FFFFFF	7.94	1.00	21.00	1.00
#000000	2.65	21.00	1.00	21.00
##FFFFFF	7.94	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004E9C

Deuteranopia (green-blind)

#245297

Tritanopia (blue-blind)

#6E4761

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #733299;
/* rgb */ color: rgb(115, 50, 153);
/* oklch */ color: oklch(45.5% 0.165 310.5);

Tailwind

colors: {
  custom: {
    50: '#9f6fb8',
    500: '#733299',
    950: '#000000',
  },
}

SCSS

$custom: #733299;
$custom-light: #9f6fb8;
$custom-dark: #000000;

JSON

{
  "hex": "#733299",
  "rgb": {
    "r": 115,
    "g": 50,
    "b": 153
  },
  "hsl": {
    "h": 277.864,
    "s": 50.739,
    "l": 39.804
  },
  "oklch": {
    "l": 0.45514,
    "c": 0.16537,
    "h": 310.5
  },
  "luminance": 0.08226
}

Semantic roles & 50–950 ramp

primary

#733299

secondary

#89BA6D

accent

#DA4E81

background

#FAF6FB

surface

#F3ECF6

border

#CDC7D0

text

#0F0811

muted

#7F7B80

Preview Lab

Preview with #733299

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →