#73328D#73328D

#73328D is a dark, vivid purple. Relative luminance 0.078; OKLCH L 44.7% C 0.153 H 315.0°. Best body text is #FFFFFF at 8.17:1 contrast (WCAG AA passes).

Color values

HEX	#73328D
RGB	rgb(115, 50, 141)
HSL	hsl(283, 48%, 37%)
HSV	hsv(283, 65%, 55%)
CMYK	cmyk(18.4%, 64.5%, 0%, 44.7%)
CIE-LAB	lab(33.67, 43.65, -38.48)
CIE-LCH	lch(33.67, 58.19, 318.60°)
OKLab	oklab(44.7% 0.1079 -0.108)
OKLCH	oklch(44.7% 0.153 315)
XYZ	xyz(13.0178, 7.8496, 26.0235)
Luminance	0.0785 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73328D #4C8D32

analogous

#45328D #73328D #8D327A

triadic

#73328D #8D7332 #328D73

tetradic

#73328D #8D4532 #4C8D32 #327A8D

square

#73328D #8D4532 #4C8D32 #327A8D

split-complementary

#73328D #7A8D32 #328D45

monochromatic

#291233 #4E2260 #73328D #9842BA #B16ECC

Accessibility & contrast

On white

8.17

#73328D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.57

#73328D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73328D

8.17:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73328D	#FFFFFF	#000000	##FFFFFF
##73328D	1.00	8.17	2.57	8.17
#FFFFFF	8.17	1.00	21.00	1.00
#000000	2.57	21.00	1.00	21.00
##FFFFFF	8.17	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#104B90

Deuteranopia (green-blind)

#30518B

Tritanopia (blue-blind)

#71435B

Achromatopsia (no color)

#4F4F4F

Design tokens & code

CSS

--color: #73328d;
/* rgb */ color: rgb(115, 50, 141);
/* oklch */ color: oklch(44.7% 0.153 315.0);

Tailwind

colors: {
  custom: {
    50: '#9e6eaf',
    500: '#73328d',
    950: '#000000',
  },
}

SCSS

$custom: #73328d;
$custom-light: #9e6eaf;
$custom-dark: #000000;

JSON

{
  "hex": "#73328d",
  "rgb": {
    "r": 115,
    "g": 50,
    "b": 141
  },
  "hsl": {
    "h": 282.857,
    "s": 47.644,
    "l": 37.451
  },
  "oklch": {
    "l": 0.44699,
    "c": 0.15264,
    "h": 315
  },
  "luminance": 0.07849
}

Semantic roles & 50–950 ramp

primary

#73328D

secondary

#7DB368

accent

#D75177

background

#FAF6FA

surface

#F3ECF4

border

#CDC7CE

text

#0F0710

muted

#7F7A7F

Preview Lab

Preview with #73328D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →