#733281#733281

#733281 is a dark, vivid purple. Relative luminance 0.075; OKLCH L 43.9% C 0.140 H 320.2°. Best body text is #FFFFFF at 8.39:1 contrast (WCAG AA passes).

Color values

HEX	#733281
RGB	rgb(115, 50, 129)
HSL	hsl(289, 44%, 35%)
HSV	hsv(289, 61%, 51%)
CMYK	cmyk(10.9%, 61.2%, 0%, 49.4%)
CIE-LAB	lab(32.94, 41.06, -32.21)
CIE-LCH	lch(32.94, 52.19, 321.89°)
OKLab	oklab(43.94% 0.1077 -0.0897)
OKLCH	oklch(43.94% 0.14 320.2)
XYZ	xyz(12.1728, 7.5116, 21.5733)
Luminance	0.0751 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733281 #408132

analogous

#4B3281 #733281 #813267

triadic

#733281 #817332 #328173

tetradic

#733281 #814B32 #408132 #326781

square

#733281 #814B32 #408132 #326781

split-complementary

#733281 #678132 #32814B

monochromatic

#241029 #4C2155 #733281 #9A43AD #B469C5

Accessibility & contrast

On white

8.39

#733281 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.50

#733281 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733281

8.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733281	#FFFFFF	#000000	##FFFFFF
##733281	1.00	8.39	2.50	8.39
#FFFFFF	8.39	1.00	21.00	1.00
#000000	2.50	21.00	1.00	21.00
##FFFFFF	8.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#204983

Deuteranopia (green-blind)

#39507F

Tritanopia (blue-blind)

#743E54

Achromatopsia (no color)

#4D4D4D

Design tokens & code

CSS

--color: #733281;
/* rgb */ color: rgb(115, 50, 129);
/* oklch */ color: oklch(43.9% 0.140 320.2);

Tailwind

colors: {
  custom: {
    50: '#9e6ea6',
    500: '#733281',
    950: '#000000',
  },
}

SCSS

$custom: #733281;
$custom-light: #9e6ea6;
$custom-dark: #000000;

JSON

{
  "hex": "#733281",
  "rgb": {
    "r": 115,
    "g": 50,
    "b": 129
  },
  "hsl": {
    "h": 289.367,
    "s": 44.134,
    "l": 35.098
  },
  "oklch": {
    "l": 0.43941,
    "c": 0.14012,
    "h": 320.2
  },
  "luminance": 0.07511
}

Semantic roles & 50–950 ramp

primary

#733281

secondary

#70AC62

accent

#D4546B

background

#F9F6FA

surface

#F2ECF4

border

#CCC7CE

text

#0F070F

muted

#7E7A7F

Preview Lab

Preview with #733281

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →