#73318D#73318D

#73318D is a dark, vivid purple. Relative luminance 0.078; OKLCH L 44.6% C 0.154 H 315.1°. Best body text is #FFFFFF at 8.23:1 contrast (WCAG AA passes).

Color values

HEX	#73318D
RGB	rgb(115, 49, 141)
HSL	hsl(283, 48%, 37%)
HSV	hsv(283, 65%, 55%)
CMYK	cmyk(18.4%, 65.2%, 0%, 44.7%)
CIE-LAB	lab(33.49, 44.14, -38.77)
CIE-LCH	lch(33.49, 58.75, 318.71°)
OKLab	oklab(44.57% 0.1091 -0.1088)
OKLCH	oklch(44.57% 0.154 315.1)
XYZ	xyz(12.9755, 7.7650, 26.0094)
Luminance	0.0776 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73318D #4B8D31

analogous

#45318D #73318D #8D3179

triadic

#73318D #8D7331 #318D73

tetradic

#73318D #8D4531 #4B8D31 #31798D

square

#73318D #8D4531 #4B8D31 #31798D

split-complementary

#73318D #798D31 #318D45

monochromatic

#291132 #4E2160 #73318D #9841BA #B16CCC

Accessibility & contrast

On white

8.23

#73318D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.55

#73318D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73318D

8.23:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73318D	#FFFFFF	#000000	##FFFFFF
##73318D	1.00	8.23	2.55	8.23
#FFFFFF	8.23	1.00	21.00	1.00
#000000	2.55	21.00	1.00	21.00
##FFFFFF	8.23	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0D4B90

Deuteranopia (green-blind)

#2F518B

Tritanopia (blue-blind)

#71425A

Achromatopsia (no color)

#4F4F4F

Design tokens & code

CSS

--color: #73318d;
/* rgb */ color: rgb(115, 49, 141);
/* oklch */ color: oklch(44.6% 0.154 315.1);

Tailwind

colors: {
  custom: {
    50: '#9e6eaf',
    500: '#73318d',
    950: '#000000',
  },
}

SCSS

$custom: #73318d;
$custom-light: #9e6eaf;
$custom-dark: #000000;

JSON

{
  "hex": "#73318d",
  "rgb": {
    "r": 115,
    "g": 49,
    "b": 141
  },
  "hsl": {
    "h": 283.043,
    "s": 48.421,
    "l": 37.255
  },
  "oklch": {
    "l": 0.4457,
    "c": 0.15412,
    "h": 315.1
  },
  "luminance": 0.07765
}

Semantic roles & 50–950 ramp

primary

#73318D

secondary

#7CB466

accent

#D85076

background

#FAF6FA

surface

#F3ECF4

border

#CDC7CE

text

#0F0710

muted

#7F7A7F

Preview Lab

Preview with #73318D

Body copy rendered with the generated semantic roles for this colour.

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