#733181#733181

#733181 is a dark, vivid purple. Relative luminance 0.074; OKLCH L 43.8% C 0.142 H 320.3°. Best body text is #FFFFFF at 8.45:1 contrast (WCAG AA passes).

Color values

HEX	#733181
RGB	rgb(115, 49, 129)
HSL	hsl(290, 45%, 35%)
HSV	hsv(290, 62%, 51%)
CMYK	cmyk(10.9%, 62%, 0%, 49.4%)
CIE-LAB	lab(32.76, 41.57, -32.50)
CIE-LCH	lch(32.76, 52.77, 321.98°)
OKLab	oklab(43.81% 0.109 -0.0905)
OKLCH	oklch(43.81% 0.142 320.3)
XYZ	xyz(12.1305, 7.4270, 21.5592)
Luminance	0.0743 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733181 #3F8131

analogous

#4B3181 #733181 #813167

triadic

#733181 #817331 #318173

tetradic

#733181 #814B31 #3F8131 #316781

square

#733181 #814B31 #3F8131 #316781

split-complementary

#733181 #678131 #31814B

monochromatic

#240F28 #4B2055 #733181 #9B42AD #B567C5

Accessibility & contrast

On white

8.45

#733181 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.49

#733181 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733181

8.45:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733181	#FFFFFF	#000000	##FFFFFF
##733181	1.00	8.45	2.49	8.45
#FFFFFF	8.45	1.00	21.00	1.00
#000000	2.49	21.00	1.00	21.00
##FFFFFF	8.45	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1F4883

Deuteranopia (green-blind)

#384F7F

Tritanopia (blue-blind)

#743E54

Achromatopsia (no color)

#4D4D4D

Design tokens & code

CSS

--color: #733181;
/* rgb */ color: rgb(115, 49, 129);
/* oklch */ color: oklch(43.8% 0.142 320.3);

Tailwind

colors: {
  custom: {
    50: '#9e6da6',
    500: '#733181',
    950: '#000000',
  },
}

SCSS

$custom: #733181;
$custom-light: #9e6da6;
$custom-dark: #000000;

JSON

{
  "hex": "#733181",
  "rgb": {
    "r": 115,
    "g": 49,
    "b": 129
  },
  "hsl": {
    "h": 289.5,
    "s": 44.944,
    "l": 34.902
  },
  "oklch": {
    "l": 0.43807,
    "c": 0.14169,
    "h": 320.3
  },
  "luminance": 0.07426
}

Semantic roles & 50–950 ramp

primary

#733181

secondary

#6EAD61

accent

#D5536A

background

#F9F6FA

surface

#F2ECF4

border

#CCC7CE

text

#0F070F

muted

#7E7A7F

Preview Lab

Preview with #733181

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →