#73317D#73317D

#73317D is a dark, vivid purple. Relative luminance 0.073; OKLCH L 43.6% C 0.138 H 322.2°. Best body text is #FFFFFF at 8.52:1 contrast (WCAG AA passes).

Color values

HEX	#73317D
RGB	rgb(115, 49, 125)
HSL	hsl(292, 44%, 34%)
HSV	hsv(292, 61%, 49%)
CMYK	cmyk(8%, 60.8%, 0%, 51%)
CIE-LAB	lab(32.53, 40.74, -30.37)
CIE-LCH	lch(32.53, 50.81, 323.30°)
OKLab	oklab(43.57% 0.1088 -0.0843)
OKLCH	oklch(43.57% 0.138 322.2)
XYZ	xyz(11.8698, 7.3227, 20.1863)
Luminance	0.0732 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73317D #3B7D31

analogous

#4D317D #73317D #7D3161

triadic

#73317D #7D7331 #317D73

tetradic

#73317D #7D4D31 #3B7D31 #31617D

square

#73317D #7D4D31 #3B7D31 #31617D

split-complementary

#73317D #617D31 #317D4D

monochromatic

#220F25 #4B2051 #73317D #9B42A9 #B766C3

Accessibility & contrast

On white

8.52

#73317D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.46

#73317D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73317D

8.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73317D	#FFFFFF	#000000	##FFFFFF
##73317D	1.00	8.52	2.46	8.52
#FFFFFF	8.52	1.00	21.00	1.00
#000000	2.46	21.00	1.00	21.00
##FFFFFF	8.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#23487F

Deuteranopia (green-blind)

#3A4F7B

Tritanopia (blue-blind)

#743C52

Achromatopsia (no color)

#4C4C4C

Design tokens & code

CSS

--color: #73317d;
/* rgb */ color: rgb(115, 49, 125);
/* oklch */ color: oklch(43.6% 0.138 322.2);

Tailwind

colors: {
  custom: {
    50: '#9e6da3',
    500: '#73317d',
    950: '#000000',
  },
}

SCSS

$custom: #73317d;
$custom-light: #9e6da3;
$custom-dark: #000000;

JSON

{
  "hex": "#73317d",
  "rgb": {
    "r": 115,
    "g": 49,
    "b": 125
  },
  "hsl": {
    "h": 292.105,
    "s": 43.678,
    "l": 34.118
  },
  "oklch": {
    "l": 0.43565,
    "c": 0.13763,
    "h": 322.2
  },
  "luminance": 0.07322
}

Semantic roles & 50–950 ramp

primary

#73317D

secondary

#69AA60

accent

#D35465

background

#F9F6FA

surface

#F2ECF4

border

#CCC7CE

text

#0F070F

muted

#7E7A7F

Preview Lab

Preview with #73317D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →