#73317C#73317C

#73317C is a dark, vivid purple. Relative luminance 0.073; OKLCH L 43.5% C 0.137 H 322.7°. Best body text is #FFFFFF at 8.54:1 contrast (WCAG AA passes).

Color values

HEX	#73317C
RGB	rgb(115, 49, 124)
HSL	hsl(293, 43%, 34%)
HSV	hsv(293, 60%, 49%)
CMYK	cmyk(7.3%, 60.5%, 0%, 51.4%)
CIE-LAB	lab(32.47, 40.53, -29.83)
CIE-LCH	lch(32.47, 50.33, 323.65°)
OKLab	oklab(43.51% 0.1087 -0.0828)
OKLCH	oklch(43.51% 0.137 322.7)
XYZ	xyz(11.8063, 7.2973, 19.8515)
Luminance	0.0730 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73317C #3A7C31

analogous

#4E317C #73317C #7C3160

triadic

#73317C #7C7331 #317C73

tetradic

#73317C #7C4E31 #3A7C31 #31607C

square

#73317C #7C4E31 #3A7C31 #31607C

split-complementary

#73317C #607C31 #317C4E

monochromatic

#220E24 #4A2050 #73317C #9C42A8 #B765C2

Accessibility & contrast

On white

8.54

#73317C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.46

#73317C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73317C

8.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73317C	#FFFFFF	#000000	##FFFFFF
##73317C	1.00	8.54	2.46	8.54
#FFFFFF	8.54	1.00	21.00	1.00
#000000	2.46	21.00	1.00	21.00
##FFFFFF	8.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#23477E

Deuteranopia (green-blind)

#3B4F7A

Tritanopia (blue-blind)

#753C51

Achromatopsia (no color)

#4C4C4C

Design tokens & code

CSS

--color: #73317c;
/* rgb */ color: rgb(115, 49, 124);
/* oklch */ color: oklch(43.5% 0.137 322.7);

Tailwind

colors: {
  custom: {
    50: '#9d6da2',
    500: '#73317c',
    950: '#000000',
  },
}

SCSS

$custom: #73317c;
$custom-light: #9d6da2;
$custom-dark: #000000;

JSON

{
  "hex": "#73317c",
  "rgb": {
    "r": 115,
    "g": 49,
    "b": 124
  },
  "hsl": {
    "h": 292.8,
    "s": 43.353,
    "l": 33.922
  },
  "oklch": {
    "l": 0.43506,
    "c": 0.13663,
    "h": 322.7
  },
  "luminance": 0.07297
}

Semantic roles & 50–950 ramp

primary

#73317C

secondary

#68AA5F

accent

#D35564

background

#F9F6FA

surface

#F2ECF3

border

#CCC7CD

text

#0F070F

muted

#7E7A7F

Preview Lab

Preview with #73317C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →