#73311D#73311D

#73311D is a dark, moderate red. Relative luminance 0.059; OKLCH L 40.0% C 0.099 H 37.4°. Best body text is #FFFFFF at 9.61:1 contrast (WCAG AA passes).

Color values

HEX#73311D
RGBrgb(115, 49, 29)
HSLhsl(14, 60%, 28%)
HSVhsv(14, 75%, 45%)
CMYKcmyk(0%, 57.4%, 74.8%, 54.9%)
CIE-LABlab(29.24, 27.64, 26.44)
CIE-LCHlch(29.24, 38.25, 43.73°)
OKLaboklab(40.04% 0.0784 0.06)
OKLCHoklch(40.04% 0.099 37.4)
XYZxyz(8.3911, 5.9312, 1.8651)
Luminance0.0593 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#73311D #1D5F73
analogous
#731D34 #73311D #735C1D
triadic
#73311D #1D7331 #311D73
tetradic
#73311D #34731D #1D5F73 #5C1D73
square
#73311D #34731D #1D5F73 #5C1D73
split-complementary
#73311D #1D735C #1D3473
monochromatic
#180A06 #421C11 #73311D #A44629 #CE5E3C

Accessibility & contrast

On white

9.61
#73311D on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.19
#73311D on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73311D
9.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##73311D#FFFFFF#000000##FFFFFF
##73311D1.009.612.199.61
#FFFFFF9.611.0021.001.00
#0000002.1921.001.0021.00
##FFFFFF9.611.0021.001.00

Color blindness preview

Protanopia (red-blind)
#433C1B
Deuteranopia (green-blind)
#534A1B
Tritanopia (blue-blind)
#7F232D
Achromatopsia (no color)
#454545

Design tokens & code

CSS
--color: #73311d;
/* rgb */ color: rgb(115, 49, 29);
/* oklch */ color: oklch(40.0% 0.099 37.4);
Tailwind
colors: {
  custom: {
    50: '#a16b5a',
    500: '#73311d',
    950: '#000000',
  },
}
SCSS
$custom: #73311d;
$custom-light: #a16b5a;
$custom-dark: #000000;
JSON
{
  "hex": "#73311d",
  "rgb": {
    "r": 115,
    "g": 49,
    "b": 29
  },
  "hsl": {
    "h": 13.953,
    "s": 59.722,
    "l": 28.235
  },
  "oklch": {
    "l": 0.40042,
    "c": 0.09868,
    "h": 37.4
  },
  "luminance": 0.0593
}

Semantic roles & 50–950 ramp

primary
#73311D
secondary
#4590A7
accent
#BEE345
background
#FAF6F5
surface
#F4EBE9
border
#CEC6C5
text
#100703
muted
#7F7A78

Preview Lab

Preview with #73311D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#73311D Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva