#73309D#73309D

#73309D is a mid, vivid violet. Relative luminance 0.082; OKLCH L 45.6% C 0.172 H 309.3°. Best body text is #FFFFFF at 7.96:1 contrast (WCAG AA passes).

Color values

HEX	#73309D
RGB	rgb(115, 48, 157)
HSL	hsl(277, 53%, 40%)
HSV	hsv(277, 69%, 62%)
CMYK	cmyk(26.8%, 69.4%, 0%, 38.4%)
CIE-LAB	lab(34.38, 48.22, -47.10)
CIE-LCH	lch(34.38, 67.41, 315.67°)
OKLab	oklab(45.55% 0.1092 -0.1333)
OKLCH	oklch(45.55% 0.172 309.3)
XYZ	xyz(14.2118, 8.1933, 32.7246)
Luminance	0.0819 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73309D #5A9D30

analogous

#3D309D #73309D #9D3090

triadic

#73309D #9D7330 #309D73

tetradic

#73309D #9D3D30 #5A9D30 #30909D

square

#73309D #9D3D30 #5A9D30 #30909D

split-complementary

#73309D #909D30 #309D3D

monochromatic

#2E133F #51226E #73309D #9444C6 #AF73D4

Accessibility & contrast

On white

7.96

#73309D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.64

#73309D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73309D

7.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73309D	#FFFFFF	#000000	##FFFFFF
##73309D	1.00	7.96	2.64	7.96
#FFFFFF	7.96	1.00	21.00	1.00
#000000	2.64	21.00	1.00	21.00
##FFFFFF	7.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004EA0

Deuteranopia (green-blind)

#1C529B

Tritanopia (blue-blind)

#6D4763

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #73309d;
/* rgb */ color: rgb(115, 48, 157);
/* oklch */ color: oklch(45.6% 0.172 309.3);

Tailwind

colors: {
  custom: {
    50: '#9f6ebb',
    500: '#73309d',
    950: '#000000',
  },
}

SCSS

$custom: #73309d;
$custom-light: #9f6ebb;
$custom-dark: #000000;

JSON

{
  "hex": "#73309d",
  "rgb": {
    "r": 115,
    "g": 48,
    "b": 157
  },
  "hsl": {
    "h": 276.881,
    "s": 53.171,
    "l": 40.196
  },
  "oklch": {
    "l": 0.45553,
    "c": 0.17231,
    "h": 309.3
  },
  "luminance": 0.08193
}

Semantic roles & 50–950 ramp

primary

#73309D

secondary

#8BBC6D

accent

#DD4B83

background

#FAF6FB

surface

#F4ECF6

border

#CEC7D0

text

#0F0712

muted

#7F7A81

Preview Lab

Preview with #73309D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →