#73308D#73308D

#73308D is a dark, vivid purple. Relative luminance 0.077; OKLCH L 44.4% C 0.156 H 315.2°. Best body text is #FFFFFF at 8.28:1 contrast (WCAG AA passes).

Color values

HEX	#73308D
RGB	rgb(115, 48, 141)
HSL	hsl(283, 49%, 37%)
HSV	hsv(283, 66%, 55%)
CMYK	cmyk(18.4%, 66%, 0%, 44.7%)
CIE-LAB	lab(33.31, 44.63, -39.05)
CIE-LCH	lch(33.31, 59.30, 318.81°)
OKLab	oklab(44.44% 0.1104 -0.1096)
OKLCH	oklch(44.44% 0.156 315.2)
XYZ	xyz(12.9341, 7.6823, 25.9956)
Luminance	0.0768 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73308D #4A8D30

analogous

#45308D #73308D #8D3079

triadic

#73308D #8D7330 #308D73

tetradic

#73308D #8D4530 #4A8D30 #30798D

square

#73308D #8D4530 #4A8D30 #30798D

split-complementary

#73308D #798D30 #308D45

monochromatic

#291132 #4E205F #73308D #9840BB #B16BCD

Accessibility & contrast

On white

8.28

#73308D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.54

#73308D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73308D

8.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73308D	#FFFFFF	#000000	##FFFFFF
##73308D	1.00	8.28	2.54	8.28
#FFFFFF	8.28	1.00	21.00	1.00
#000000	2.54	21.00	1.00	21.00
##FFFFFF	8.28	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#094A90

Deuteranopia (green-blind)

#2E508B

Tritanopia (blue-blind)

#71415A

Achromatopsia (no color)

#4E4E4E

Design tokens & code

CSS

--color: #73308d;
/* rgb */ color: rgb(115, 48, 141);
/* oklch */ color: oklch(44.4% 0.156 315.2);

Tailwind

colors: {
  custom: {
    50: '#9e6daf',
    500: '#73308d',
    950: '#000000',
  },
}

SCSS

$custom: #73308d;
$custom-light: #9e6daf;
$custom-dark: #000000;

JSON

{
  "hex": "#73308d",
  "rgb": {
    "r": 115,
    "g": 48,
    "b": 141
  },
  "hsl": {
    "h": 283.226,
    "s": 49.206,
    "l": 37.059
  },
  "oklch": {
    "l": 0.44443,
    "c": 0.15559,
    "h": 315.2
  },
  "luminance": 0.07682
}

Semantic roles & 50–950 ramp

primary

#73308D

secondary

#7BB465

accent

#D94F76

background

#FAF6FA

surface

#F3ECF4

border

#CDC7CE

text

#0F0710

muted

#7F7A7F

Preview Lab

Preview with #73308D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →