#73307D#73307D

#73307D is a dark, vivid purple. Relative luminance 0.072; OKLCH L 43.4% C 0.139 H 322.3°. Best body text is #FFFFFF at 8.58:1 contrast (WCAG AA passes).

Color values

HEX	#73307D
RGB	rgb(115, 48, 125)
HSL	hsl(292, 45%, 34%)
HSV	hsv(292, 62%, 49%)
CMYK	cmyk(8%, 61.6%, 0%, 51%)
CIE-LAB	lab(32.35, 41.24, -30.66)
CIE-LCH	lch(32.35, 51.39, 323.37°)
OKLab	oklab(43.43% 0.1101 -0.0852)
OKLCH	oklch(43.43% 0.139 322.3)
XYZ	xyz(11.8285, 7.2400, 20.1725)
Luminance	0.0724 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73307D #3A7D30

analogous

#4D307D #73307D #7D3061

triadic

#73307D #7D7330 #307D73

tetradic

#73307D #7D4D30 #3A7D30 #30617D

square

#73307D #7D4D30 #3A7D30 #30617D

split-complementary

#73307D #617D30 #307D4D

monochromatic

#220E25 #4A1F51 #73307D #9C41A9 #B764C3

Accessibility & contrast

On white

8.58

#73307D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.45

#73307D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73307D

8.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73307D	#FFFFFF	#000000	##FFFFFF
##73307D	1.00	8.58	2.45	8.58
#FFFFFF	8.58	1.00	21.00	1.00
#000000	2.45	21.00	1.00	21.00
##FFFFFF	8.58	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#21477F

Deuteranopia (green-blind)

#3A4F7B

Tritanopia (blue-blind)

#753B52

Achromatopsia (no color)

#4C4C4C

Design tokens & code

CSS

--color: #73307d;
/* rgb */ color: rgb(115, 48, 125);
/* oklch */ color: oklch(43.4% 0.139 322.3);

Tailwind

colors: {
  custom: {
    50: '#9e6da3',
    500: '#73307d',
    950: '#000000',
  },
}

SCSS

$custom: #73307d;
$custom-light: #9e6da3;
$custom-dark: #000000;

JSON

{
  "hex": "#73307d",
  "rgb": {
    "r": 115,
    "g": 48,
    "b": 125
  },
  "hsl": {
    "h": 292.208,
    "s": 44.509,
    "l": 33.922
  },
  "oklch": {
    "l": 0.43432,
    "c": 0.13923,
    "h": 322.3
  },
  "luminance": 0.07239
}

Semantic roles & 50–950 ramp

primary

#73307D

secondary

#68AB5E

accent

#D45464

background

#F9F6FA

surface

#F2ECF4

border

#CCC7CE

text

#0F070F

muted

#7E7A7F

Preview Lab

Preview with #73307D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →