#73307C#73307C

#73307C is a dark, vivid purple. Relative luminance 0.072; OKLCH L 43.4% C 0.138 H 322.8°. Best body text is #FFFFFF at 8.60:1 contrast (WCAG AA passes).

Color values

HEX	#73307C
RGB	rgb(115, 48, 124)
HSL	hsl(293, 44%, 34%)
HSV	hsv(293, 61%, 49%)
CMYK	cmyk(7.3%, 61.3%, 0%, 51.4%)
CIE-LAB	lab(32.29, 41.03, -30.12)
CIE-LCH	lch(32.29, 50.90, 323.72°)
OKLab	oklab(43.37% 0.1101 -0.0836)
OKLCH	oklch(43.37% 0.138 322.8)
XYZ	xyz(11.7649, 7.2146, 19.8377)
Luminance	0.0721 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73307C #397C30

analogous

#4D307C #73307C #7C305F

triadic

#73307C #7C7330 #307C73

tetradic

#73307C #7C4D30 #397C30 #305F7C

square

#73307C #7C4D30 #397C30 #305F7C

split-complementary

#73307C #5F7C30 #307C4D

monochromatic

#210E24 #4A1F50 #73307C #9C41A8 #B864C3

Accessibility & contrast

On white

8.60

#73307C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.44

#73307C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73307C

8.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73307C	#FFFFFF	#000000	##FFFFFF
##73307C	1.00	8.60	2.44	8.60
#FFFFFF	8.60	1.00	21.00	1.00
#000000	2.44	21.00	1.00	21.00
##FFFFFF	8.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#22477E

Deuteranopia (green-blind)

#3A4F7A

Tritanopia (blue-blind)

#753B51

Achromatopsia (no color)

#4C4C4C

Design tokens & code

CSS

--color: #73307c;
/* rgb */ color: rgb(115, 48, 124);
/* oklch */ color: oklch(43.4% 0.138 322.8);

Tailwind

colors: {
  custom: {
    50: '#9e6da2',
    500: '#73307c',
    950: '#000000',
  },
}

SCSS

$custom: #73307c;
$custom-light: #9e6da2;
$custom-dark: #000000;

JSON

{
  "hex": "#73307c",
  "rgb": {
    "r": 115,
    "g": 48,
    "b": 124
  },
  "hsl": {
    "h": 292.895,
    "s": 44.186,
    "l": 33.725
  },
  "oklch": {
    "l": 0.43372,
    "c": 0.13822,
    "h": 322.8
  },
  "luminance": 0.07214
}

Semantic roles & 50–950 ramp

primary

#73307C

secondary

#67AA5E

accent

#D45463

background

#F9F6FA

surface

#F2ECF3

border

#CCC7CD

text

#0F070F

muted

#7E7A7F

Preview Lab

Preview with #73307C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →