#73307B#73307B

#73307B is a dark, vivid purple. Relative luminance 0.072; OKLCH L 43.3% C 0.137 H 323.3°. Best body text is #FFFFFF at 8.61:1 contrast (WCAG AA passes).

Color values

HEX	#73307B
RGB	rgb(115, 48, 123)
HSL	hsl(294, 44%, 34%)
HSV	hsv(294, 61%, 48%)
CMYK	cmyk(6.5%, 61%, 0%, 51.8%)
CIE-LAB	lab(32.23, 40.83, -29.58)
CIE-LCH	lch(32.23, 50.42, 324.08°)
OKLab	oklab(43.31% 0.11 -0.082)
OKLCH	oklch(43.31% 0.137 323.3)
XYZ	xyz(11.7020, 7.1894, 19.5064)
Luminance	0.0719 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73307B #387B30

analogous

#4D307B #73307B #7B305D

triadic

#73307B #7B7330 #307B73

tetradic

#73307B #7B4D30 #387B30 #305D7B

square

#73307B #7B4D30 #387B30 #305D7B

split-complementary

#73307B #5D7B30 #307B4D

monochromatic

#210E23 #4A1F4F #73307B #9C41A7 #B863C2

Accessibility & contrast

On white

8.61

#73307B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.44

#73307B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73307B

8.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73307B	#FFFFFF	#000000	##FFFFFF
##73307B	1.00	8.61	2.44	8.61
#FFFFFF	8.61	1.00	21.00	1.00
#000000	2.44	21.00	1.00	21.00
##FFFFFF	8.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#23477D

Deuteranopia (green-blind)

#3B4F79

Tritanopia (blue-blind)

#753B51

Achromatopsia (no color)

#4C4C4C

Design tokens & code

CSS

--color: #73307b;
/* rgb */ color: rgb(115, 48, 123);
/* oklch */ color: oklch(43.3% 0.137 323.3);

Tailwind

colors: {
  custom: {
    50: '#9e6da1',
    500: '#73307b',
    950: '#000000',
  },
}

SCSS

$custom: #73307b;
$custom-light: #9e6da1;
$custom-dark: #000000;

JSON

{
  "hex": "#73307b",
  "rgb": {
    "r": 115,
    "g": 48,
    "b": 123
  },
  "hsl": {
    "h": 293.6,
    "s": 43.86,
    "l": 33.529
  },
  "oklch": {
    "l": 0.43313,
    "c": 0.13723,
    "h": 323.3
  },
  "luminance": 0.07189
}

Semantic roles & 50–950 ramp

primary

#73307B

secondary

#66A95D

accent

#D45462

background

#F9F6F9

surface

#F2ECF2

border

#CCC7CC

text

#0F070F

muted

#7E7A7E

Preview Lab

Preview with #73307B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →