#73306D#73306D

#73306D is a dark, vivid purple. Relative luminance 0.069; OKLCH L 42.5% C 0.124 H 331.1°. Best body text is #FFFFFF at 8.85:1 contrast (WCAG AA passes).

Color values

HEX	#73306D
RGB	rgb(115, 48, 109)
HSL	hsl(305, 41%, 32%)
HSV	hsv(305, 58%, 45%)
CMYK	cmyk(0%, 58.3%, 5.2%, 54.9%)
CIE-LAB	lab(31.49, 38.11, -21.90)
CIE-LCH	lch(31.49, 43.96, 330.12°)
OKLab	oklab(42.53% 0.1083 -0.0599)
OKLCH	oklch(42.53% 0.124 331.1)
XYZ	xyz(10.8874, 6.8636, 15.2164)
Luminance	0.0686 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73306D #307336

analogous

#583073 #73306D #73304C

triadic

#73306D #6D7330 #306D73

tetradic

#73306D #735830 #307336 #304C73

square

#73306D #735830 #307336 #304C73

split-complementary

#73306D #4C7330 #307358

monochromatic

#1D0C1B #481E44 #73306D #9E4296 #BD61B5

Accessibility & contrast

On white

8.85

#73306D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.37

#73306D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73306D

8.85:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73306D	#FFFFFF	#000000	##FFFFFF
##73306D	1.00	8.85	2.37	8.85
#FFFFFF	8.85	1.00	21.00	1.00
#000000	2.37	21.00	1.00	21.00
##FFFFFF	8.85	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2D446F

Deuteranopia (green-blind)

#414D6B

Tritanopia (blue-blind)

#77364A

Achromatopsia (no color)

#4A4A4A

Design tokens & code

CSS

--color: #73306d;
/* rgb */ color: rgb(115, 48, 109);
/* oklch */ color: oklch(42.5% 0.124 331.1);

Tailwind

colors: {
  custom: {
    50: '#9d6c97',
    500: '#73306d',
    950: '#000000',
  },
}

SCSS

$custom: #73306d;
$custom-light: #9d6c97;
$custom-dark: #000000;

JSON

{
  "hex": "#73306d",
  "rgb": {
    "r": 115,
    "g": 48,
    "b": 109
  },
  "hsl": {
    "h": 305.373,
    "s": 41.104,
    "l": 31.961
  },
  "oklch": {
    "l": 0.4253,
    "c": 0.1238,
    "h": 331.1
  },
  "luminance": 0.06863
}

Semantic roles & 50–950 ramp

primary

#73306D

secondary

#5BA461

accent

#D16257

background

#F9F6F9

surface

#F2ECF2

border

#CCC7CC

text

#0F070D

muted

#7E7A7E

Preview Lab

Preview with #73306D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →