#73301F#73301F

#73301F is a dark, moderate red. Relative luminance 0.059; OKLCH L 39.9% C 0.099 H 35.4°. Best body text is #FFFFFF at 9.67:1 contrast (WCAG AA passes).

Color values

HEX	#73301F
RGB	rgb(115, 48, 31)
HSL	hsl(12, 58%, 29%)
HSV	hsv(12, 73%, 45%)
CMYK	cmyk(0%, 58.3%, 73%, 54.9%)
CIE-LAB	lab(29.05, 28.30, 25.03)
CIE-LCH	lch(29.05, 37.78, 41.49°)
OKLab	oklab(39.91% 0.0808 0.0574)
OKLCH	oklch(39.91% 0.099 35.4)
XYZ	xyz(8.3753, 5.8587, 1.9859)
Luminance	0.0586 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73301F #1F6273

analogous

#731F38 #73301F #735A1F

triadic

#73301F #1F7330 #301F73

tetradic

#73301F #38731F #1F6273 #5A1F73

square

#73301F #38731F #1F6273 #5A1F73

split-complementary

#73301F #1F735A #1F3873

monochromatic

#180A06 #431C12 #73301F #A3442C #CC5D41

Accessibility & contrast

On white

9.67

#73301F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.17

#73301F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73301F

9.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73301F	#FFFFFF	#000000	##FFFFFF
##73301F	1.00	9.67	2.17	9.67
#FFFFFF	9.67	1.00	21.00	1.00
#000000	2.17	21.00	1.00	21.00
##FFFFFF	9.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#423B1D

Deuteranopia (green-blind)

#524A1D

Tritanopia (blue-blind)

#7F222C

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #73301f;
/* rgb */ color: rgb(115, 48, 31);
/* oklch */ color: oklch(39.9% 0.099 35.4);

Tailwind

colors: {
  custom: {
    50: '#a16a5b',
    500: '#73301f',
    950: '#000000',
  },
}

SCSS

$custom: #73301f;
$custom-light: #a16a5b;
$custom-dark: #000000;

JSON

{
  "hex": "#73301f",
  "rgb": {
    "r": 115,
    "g": 48,
    "b": 31
  },
  "hsl": {
    "h": 12.143,
    "s": 57.534,
    "l": 28.627
  },
  "oklch": {
    "l": 0.3991,
    "c": 0.09907,
    "h": 35.4
  },
  "luminance": 0.05858
}

Semantic roles & 50–950 ramp

primary

#73301F

secondary

#4793A7

accent

#C2E147

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100704

muted

#7F7A79

Preview Lab

Preview with #73301F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →