#73301E#73301E
#73301E is a dark, moderate red. Relative luminance 0.059; OKLCH L 39.9% C 0.099 H 36.0°. Best body text is #FFFFFF at 9.68:1 contrast (WCAG AA passes).
Color values
| HEX | #73301E |
|---|---|
| RGB | rgb(115, 48, 30) |
| HSL | hsl(13, 59%, 28%) |
| HSV | hsv(13, 74%, 45%) |
| CMYK | cmyk(0%, 58.3%, 73.9%, 54.9%) |
| CIE-LAB | lab(29.04, 28.24, 25.62) |
| CIE-LCH | lch(29.04, 38.13, 42.21°) |
| OKLab | oklab(39.9% 0.0804 0.0584) |
| OKLCH | oklch(39.9% 0.099 36) |
| XYZ | xyz(8.3623, 5.8536, 1.9175) |
| Luminance | 0.0585 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddish Brown
#7F2B0A
ΔE00 5.20
Red Brown
#8B2E16
ΔE00 5.57
Chestnut
#742802
ΔE00 5.76
Reddy Brown
#6E1005
ΔE00 6.53
Indian Red
#850E04
ΔE00 7.28
Blood
#770001
ΔE00 7.85
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#73301E #1E6173
analogous
#731E36 #73301E #735A1E
triadic
#73301E #1E7330 #301E73
tetradic
#73301E #36731E #1E6173 #5A1E73
square
#73301E #36731E #1E6173 #5A1E73
split-complementary
#73301E #1E735A #1E3673
monochromatic
#180A06 #421C11 #73301E #A4442B #CD5D3F
Accessibility & contrast
On white
9.68
#73301E on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.17
#73301E on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #73301E
9.68:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##73301E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##73301E | 1.00 | 9.68 | 2.17 | 9.68 |
| #FFFFFF | 9.68 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.17 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.68 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#423B1C
Deuteranopia (green-blind)
#534A1C
Tritanopia (blue-blind)
#7F222C
Achromatopsia (no color)
#444444
Design tokens & code
CSS
--color: #73301e; /* rgb */ color: rgb(115, 48, 30); /* oklch */ color: oklch(39.9% 0.099 36.0);
Tailwind
colors: {
custom: {
50: '#a16a5a',
500: '#73301e',
950: '#000000',
},
}SCSS
$custom: #73301e; $custom-light: #a16a5a; $custom-dark: #000000;
JSON
{
"hex": "#73301e",
"rgb": {
"r": 115,
"g": 48,
"b": 30
},
"hsl": {
"h": 12.706,
"s": 58.621,
"l": 28.431
},
"oklch": {
"l": 0.39896,
"c": 0.09939,
"h": 36
},
"luminance": 0.05852
}Semantic roles & 50–950 ramp
primary
#73301E
secondary
#4692A7
accent
#C1E246
background
#FAF6F5
surface
#F4EBE9
border
#CEC6C5
text
#100704
muted
#7F7A79