#73301B#73301B

#73301B is a dark, moderate red. Relative luminance 0.058; OKLCH L 39.9% C 0.100 H 37.8°. Best body text is #FFFFFF at 9.69:1 contrast (WCAG AA passes).

Color values

HEX	#73301B
RGB	rgb(115, 48, 27)
HSL	hsl(14, 62%, 28%)
HSV	hsv(14, 77%, 45%)
CMYK	cmyk(0%, 58.3%, 76.5%, 54.9%)
CIE-LAB	lab(29.00, 28.08, 27.36)
CIE-LCH	lch(29.00, 39.20, 44.25°)
OKLab	oklab(39.86% 0.0793 0.0615)
OKLCH	oklch(39.86% 0.1 37.8)
XYZ	xyz(8.3258, 5.8390, 1.7253)
Luminance	0.0584 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73301B #1B5E73

analogous

#731B32 #73301B #735C1B

triadic

#73301B #1B7330 #301B73

tetradic

#73301B #32731B #1B5E73 #5C1B73

square

#73301B #32731B #1B5E73 #5C1B73

split-complementary

#73301B #1B735C #1B3273

monochromatic

#190A06 #411B0F #73301B #A54527 #D05C38

Accessibility & contrast

On white

9.69

#73301B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.17

#73301B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73301B

9.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73301B	#FFFFFF	#000000	##FFFFFF
##73301B	1.00	9.69	2.17	9.69
#FFFFFF	9.69	1.00	21.00	1.00
#000000	2.17	21.00	1.00	21.00
##FFFFFF	9.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#423B19

Deuteranopia (green-blind)

#534A19

Tritanopia (blue-blind)

#7F222B

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #73301b;
/* rgb */ color: rgb(115, 48, 27);
/* oklch */ color: oklch(39.9% 0.100 37.8);

Tailwind

colors: {
  custom: {
    50: '#a16a58',
    500: '#73301b',
    950: '#000000',
  },
}

SCSS

$custom: #73301b;
$custom-light: #a16a58;
$custom-dark: #000000;

JSON

{
  "hex": "#73301b",
  "rgb": {
    "r": 115,
    "g": 48,
    "b": 27
  },
  "hsl": {
    "h": 14.318,
    "s": 61.972,
    "l": 27.843
  },
  "oklch": {
    "l": 0.39855,
    "c": 0.10036,
    "h": 37.8
  },
  "luminance": 0.05838
}

Semantic roles & 50–950 ramp

primary

#73301B

secondary

#428FA8

accent

#BEE543

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100703

muted

#7F7A78

Preview Lab

Preview with #73301B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →