#73301A#73301A

#73301A is a dark, moderate red. Relative luminance 0.058; OKLCH L 39.8% C 0.101 H 38.4°. Best body text is #FFFFFF at 9.69:1 contrast (WCAG AA passes).

Color values

HEX	#73301A
RGB	rgb(115, 48, 26)
HSL	hsl(15, 63%, 28%)
HSV	hsv(15, 77%, 45%)
CMYK	cmyk(0%, 58.3%, 77.4%, 54.9%)
CIE-LAB	lab(28.99, 28.03, 27.92)
CIE-LCH	lch(28.99, 39.57, 44.89°)
OKLab	oklab(39.84% 0.0789 0.0625)
OKLCH	oklch(39.84% 0.101 38.4)
XYZ	xyz(8.3145, 5.8344, 1.6654)
Luminance	0.0583 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73301A #1A5D73

analogous

#731A31 #73301A #735C1A

triadic

#73301A #1A7330 #301A73

tetradic

#73301A #31731A #1A5D73 #5C1A73

square

#73301A #31731A #1A5D73 #5C1A73

split-complementary

#73301A #1A735C #1A3173

monochromatic

#190A06 #411B0F #73301A #A54525 #D25C36

Accessibility & contrast

On white

9.69

#73301A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.17

#73301A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73301A

9.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73301A	#FFFFFF	#000000	##FFFFFF
##73301A	1.00	9.69	2.17	9.69
#FFFFFF	9.69	1.00	21.00	1.00
#000000	2.17	21.00	1.00	21.00
##FFFFFF	9.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#423B17

Deuteranopia (green-blind)

#534A18

Tritanopia (blue-blind)

#7F212B

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #73301a;
/* rgb */ color: rgb(115, 48, 26);
/* oklch */ color: oklch(39.8% 0.101 38.4);

Tailwind

colors: {
  custom: {
    50: '#a16a57',
    500: '#73301a',
    950: '#000000',
  },
}

SCSS

$custom: #73301a;
$custom-light: #a16a57;
$custom-dark: #000000;

JSON

{
  "hex": "#73301a",
  "rgb": {
    "r": 115,
    "g": 48,
    "b": 26
  },
  "hsl": {
    "h": 14.831,
    "s": 63.121,
    "l": 27.647
  },
  "oklch": {
    "l": 0.39842,
    "c": 0.10068,
    "h": 38.4
  },
  "luminance": 0.05833
}

Semantic roles & 50–950 ramp

primary

#73301A

secondary

#418EA8

accent

#BDE642

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100603

muted

#7F7A78

Preview Lab

Preview with #73301A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →