#732DA1#732DA1
#732DA1 is a mid, vivid violet. Relative luminance 0.081; OKLCH L 45.5% C 0.180 H 308.4°. Best body text is #FFFFFF at 8.02:1 contrast (WCAG AA passes).
Color values
| HEX | #732DA1 |
|---|---|
| RGB | rgb(115, 45, 161) |
| HSL | hsl(276, 56%, 40%) |
| HSV | hsv(276, 72%, 63%) |
| CMYK | cmyk(28.6%, 72%, 0%, 36.9%) |
| CIE-LAB | lab(34.18, 50.50, -49.85) |
| CIE-LCH | lch(34.18, 70.96, 315.37°) |
| OKLab | oklab(45.5% 0.112 -0.1413) |
| OKLCH | oklch(45.5% 0.18 308.4) |
| XYZ | xyz(14.4403, 8.0951, 34.5131) |
| Luminance | 0.0809 (WCAG relative) |
| Temperature | cool |
| Family | violet |
Closest named colors
Rebeccapurple
#663399
ΔE00 2.75
Purple (survey)
#7E1E9C
ΔE00 3.12
Darkmagenta
#8B008B
ΔE00 7.67
Darkviolet
#9400D3
ΔE00 8.10
Purple Blue
#5D21D0
ΔE00 8.14
Purple
#800080
ΔE00 8.24
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#732DA1 #5BA12D
analogous
#392DA1 #732DA1 #A12D95
triadic
#732DA1 #A1732D #2DA173
tetradic
#732DA1 #A1392D #5BA12D #2D95A1
square
#732DA1 #A1392D #5BA12D #2D95A1
split-complementary
#732DA1 #95A12D #2DA139
monochromatic
#2F1241 #512071 #732DA1 #9441CA #AF71D7
Accessibility & contrast
On white
8.02
#732DA1 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.62
#732DA1 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #732DA1
8.02:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##732DA1 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##732DA1 | 1.00 | 8.02 | 2.62 | 8.02 |
| #FFFFFF | 8.02 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.62 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.02 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#004EA4
Deuteranopia (green-blind)
#0E519F
Tritanopia (blue-blind)
#6C4764
Achromatopsia (no color)
#505050
Design tokens & code
CSS
--color: #732da1; /* rgb */ color: rgb(115, 45, 161); /* oklch */ color: oklch(45.5% 0.180 308.4);
Tailwind
colors: {
custom: {
50: '#a06cbe',
500: '#732da1',
950: '#000000',
},
}SCSS
$custom: #732da1; $custom-light: #a06cbe; $custom-dark: #000000;
JSON
{
"hex": "#732da1",
"rgb": {
"r": 115,
"g": 45,
"b": 161
},
"hsl": {
"h": 276.207,
"s": 56.311,
"l": 40.392
},
"oklch": {
"l": 0.455,
"c": 0.18029,
"h": 308.4
},
"luminance": 0.08095
}Semantic roles & 50–950 ramp
primary
#732DA1
secondary
#8CBF6B
accent
#E04884
background
#FAF6FB
surface
#F4ECF7
border
#CEC7D0
text
#0F0712
muted
#7F7A81