#732D7B#732D7B

#732D7B is a dark, vivid purple. Relative luminance 0.070; OKLCH L 42.9% C 0.142 H 323.5°. Best body text is #FFFFFF at 8.79:1 contrast (WCAG AA passes).

Color values

HEX	#732D7B
RGB	rgb(115, 45, 123)
HSL	hsl(294, 46%, 33%)
HSV	hsv(294, 63%, 48%)
CMYK	cmyk(6.5%, 63.4%, 0%, 51.8%)
CIE-LAB	lab(31.70, 42.30, -30.43)
CIE-LCH	lch(31.70, 52.11, 324.27°)
OKLab	oklab(42.92% 0.114 -0.0845)
OKLCH	oklch(42.92% 0.142 323.5)
XYZ	xyz(11.5834, 6.9523, 19.4668)
Luminance	0.0695 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#732D7B #357B2D

analogous

#4C2D7B #732D7B #7B2D5C

triadic

#732D7B #7B732D #2D7B73

tetradic

#732D7B #7B4C2D #357B2D #2D5C7B

square

#732D7B #7B4C2D #357B2D #2D5C7B

split-complementary

#732D7B #5C7B2D #2D7B4C

monochromatic

#1F0C21 #491D4E #732D7B #9D3DA8 #BA5EC4

Accessibility & contrast

On white

8.79

#732D7B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.39

#732D7B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #732D7B

8.79:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##732D7B	#FFFFFF	#000000	##FFFFFF
##732D7B	1.00	8.79	2.39	8.79
#FFFFFF	8.79	1.00	21.00	1.00
#000000	2.39	21.00	1.00	21.00
##FFFFFF	8.79	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1E457D

Deuteranopia (green-blind)

#394D79

Tritanopia (blue-blind)

#75384F

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #732d7b;
/* rgb */ color: rgb(115, 45, 123);
/* oklch */ color: oklch(42.9% 0.142 323.5);

Tailwind

colors: {
  custom: {
    50: '#9e6ba1',
    500: '#732d7b',
    950: '#000000',
  },
}

SCSS

$custom: #732d7b;
$custom-light: #9e6ba1;
$custom-dark: #000000;

JSON

{
  "hex": "#732d7b",
  "rgb": {
    "r": 115,
    "g": 45,
    "b": 123
  },
  "hsl": {
    "h": 293.846,
    "s": 46.429,
    "l": 32.941
  },
  "oklch": {
    "l": 0.42923,
    "c": 0.14192,
    "h": 323.5
  },
  "luminance": 0.06952
}

Semantic roles & 50–950 ramp

primary

#732D7B

secondary

#62AB59

accent

#D6525F

background

#F9F6FA

surface

#F2EBF3

border

#CCC6CD

text

#0F070F

muted

#7E7A7F

Preview Lab

Preview with #732D7B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →