#732D74#732D74

#732D74 is a dark, vivid purple. Relative luminance 0.068; OKLCH L 42.5% C 0.135 H 327.1°. Best body text is #FFFFFF at 8.91:1 contrast (WCAG AA passes).

Color values

HEX	#732D74
RGB	rgb(115, 45, 116)
HSL	hsl(299, 44%, 32%)
HSV	hsv(299, 61%, 45%)
CMYK	cmyk(0.9%, 61.2%, 0%, 54.5%)
CIE-LAB	lab(31.31, 40.93, -26.63)
CIE-LCH	lch(31.31, 48.83, 326.95°)
OKLab	oklab(42.51% 0.1135 -0.0735)
OKLCH	oklch(42.51% 0.135 327.1)
XYZ	xyz(11.1608, 6.7833, 17.2411)
Luminance	0.0678 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#732D74 #2E742D

analogous

#502D74 #732D74 #742D52

triadic

#732D74 #74732D #2D7473

tetradic

#732D74 #74502D #2E742D #2D5274

square

#732D74 #74502D #2E742D #2D5274

split-complementary

#732D74 #52742D #2D7450

monochromatic

#1C0B1C #471C48 #732D74 #9F3EA0 #BE5CC0

Accessibility & contrast

On white

8.91

#732D74 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.36

#732D74 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #732D74

8.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##732D74	#FFFFFF	#000000	##FFFFFF
##732D74	1.00	8.91	2.36	8.91
#FFFFFF	8.91	1.00	21.00	1.00
#000000	2.36	21.00	1.00	21.00
##FFFFFF	8.91	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#244476

Deuteranopia (green-blind)

#3C4D72

Tritanopia (blue-blind)

#76364C

Achromatopsia (no color)

#4A4A4A

Design tokens & code

CSS

--color: #732d74;
/* rgb */ color: rgb(115, 45, 116);
/* oklch */ color: oklch(42.5% 0.135 327.1);

Tailwind

colors: {
  custom: {
    50: '#9e6b9c',
    500: '#732d74',
    950: '#000000',
  },
}

SCSS

$custom: #732d74;
$custom-light: #9e6b9c;
$custom-dark: #000000;

JSON

{
  "hex": "#732d74",
  "rgb": {
    "r": 115,
    "g": 45,
    "b": 116
  },
  "hsl": {
    "h": 299.155,
    "s": 44.099,
    "l": 31.569
  },
  "oklch": {
    "l": 0.42512,
    "c": 0.13521,
    "h": 327.1
  },
  "luminance": 0.06783
}

Semantic roles & 50–950 ramp

primary

#732D74

secondary

#58A557

accent

#D45456

background

#F9F6F9

surface

#F2EBF2

border

#CCC6CC

text

#0F070E

muted

#7E7A7E

Preview Lab

Preview with #732D74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →