#732D74#732D74

#732D74 is a dark, vivid purple. Relative luminance 0.068; OKLCH L 42.5% C 0.135 H 327.1°. Best body text is #FFFFFF at 8.91:1 contrast (WCAG AA passes).

Color values

HEX#732D74
RGBrgb(115, 45, 116)
HSLhsl(299, 44%, 32%)
HSVhsv(299, 61%, 45%)
CMYKcmyk(0.9%, 61.2%, 0%, 54.5%)
CIE-LABlab(31.31, 40.93, -26.63)
CIE-LCHlch(31.31, 48.83, 326.95°)
OKLaboklab(42.51% 0.1135 -0.0735)
OKLCHoklch(42.51% 0.135 327.1)
XYZxyz(11.1608, 6.7833, 17.2411)
Luminance0.0678 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#732D74 #2E742D
analogous
#502D74 #732D74 #742D52
triadic
#732D74 #74732D #2D7473
tetradic
#732D74 #74502D #2E742D #2D5274
square
#732D74 #74502D #2E742D #2D5274
split-complementary
#732D74 #52742D #2D7450
monochromatic
#1C0B1C #471C48 #732D74 #9F3EA0 #BE5CC0

Accessibility & contrast

On white

8.91
#732D74 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.36
#732D74 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #732D74
8.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##732D74#FFFFFF#000000##FFFFFF
##732D741.008.912.368.91
#FFFFFF8.911.0021.001.00
#0000002.3621.001.0021.00
##FFFFFF8.911.0021.001.00

Color blindness preview

Protanopia (red-blind)
#244476
Deuteranopia (green-blind)
#3C4D72
Tritanopia (blue-blind)
#76364C
Achromatopsia (no color)
#4A4A4A

Design tokens & code

CSS
--color: #732d74;
/* rgb */ color: rgb(115, 45, 116);
/* oklch */ color: oklch(42.5% 0.135 327.1);
Tailwind
colors: {
  custom: {
    50: '#9e6b9c',
    500: '#732d74',
    950: '#000000',
  },
}
SCSS
$custom: #732d74;
$custom-light: #9e6b9c;
$custom-dark: #000000;
JSON
{
  "hex": "#732d74",
  "rgb": {
    "r": 115,
    "g": 45,
    "b": 116
  },
  "hsl": {
    "h": 299.155,
    "s": 44.099,
    "l": 31.569
  },
  "oklch": {
    "l": 0.42512,
    "c": 0.13521,
    "h": 327.1
  },
  "luminance": 0.06783
}

Semantic roles & 50–950 ramp

primary
#732D74
secondary
#58A557
accent
#D45456
background
#F9F6F9
surface
#F2EBF2
border
#CCC6CC
text
#0F070E
muted
#7E7A7E

Preview Lab

Preview with #732D74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#732D74 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva