#732D72#732D72

#732D72 is a dark, vivid purple. Relative luminance 0.067; OKLCH L 42.4% C 0.133 H 328.2°. Best body text is #FFFFFF at 8.95:1 contrast (WCAG AA passes).

Color values

HEX	#732D72
RGB	rgb(115, 45, 114)
HSL	hsl(301, 44%, 31%)
HSV	hsv(301, 61%, 45%)
CMYK	cmyk(0%, 60.9%, 0.9%, 54.9%)
CIE-LAB	lab(31.20, 40.55, -25.54)
CIE-LCH	lch(31.20, 47.92, 327.80°)
OKLab	oklab(42.4% 0.1133 -0.0703)
OKLCH	oklch(42.4% 0.133 328.2)
XYZ	xyz(11.0457, 6.7372, 16.6349)
Luminance	0.0674 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#732D72 #2D732E

analogous

#512D73 #732D72 #732D4F

triadic

#732D72 #72732D #2D7273

tetradic

#732D72 #73512D #2D732E #2D4F73

square

#732D72 #73512D #2D732E #2D4F73

split-complementary

#732D72 #4F732D #2D7351

monochromatic

#1B0B1B #471C46 #732D72 #9F3E9E #BF5BBE

Accessibility & contrast

On white

8.95

#732D72 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.35

#732D72 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #732D72

8.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##732D72	#FFFFFF	#000000	##FFFFFF
##732D72	1.00	8.95	2.35	8.95
#FFFFFF	8.95	1.00	21.00	1.00
#000000	2.35	21.00	1.00	21.00
##FFFFFF	8.95	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#264374

Deuteranopia (green-blind)

#3D4D70

Tritanopia (blue-blind)

#77354B

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #732d72;
/* rgb */ color: rgb(115, 45, 114);
/* oklch */ color: oklch(42.4% 0.133 328.2);

Tailwind

colors: {
  custom: {
    50: '#9e6b9b',
    500: '#732d72',
    950: '#000000',
  },
}

SCSS

$custom: #732d72;
$custom-light: #9e6b9b;
$custom-dark: #000000;

JSON

{
  "hex": "#732d72",
  "rgb": {
    "r": 115,
    "g": 45,
    "b": 114
  },
  "hsl": {
    "h": 300.857,
    "s": 43.75,
    "l": 31.373
  },
  "oklch": {
    "l": 0.42399,
    "c": 0.13334,
    "h": 328.2
  },
  "luminance": 0.06737
}

Semantic roles & 50–950 ramp

primary

#732D72

secondary

#57A458

accent

#D35654

background

#F9F6F9

surface

#F2EBF2

border

#CCC6CC

text

#0F070E

muted

#7E7A7E

Preview Lab

Preview with #732D72

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →