#732BB4#732BB4

#732BB4 is a mid, highly saturated violet. Relative luminance 0.087; OKLCH L 46.8% C 0.202 H 303.1°. Best body text is #FFFFFF at 7.68:1 contrast (WCAG AA passes).

Color values

HEX	#732BB4
RGB	rgb(115, 43, 180)
HSL	hsl(272, 61%, 44%)
HSV	hsv(272, 76%, 71%)
CMYK	cmyk(36.1%, 76.1%, 0%, 29.4%)
CIE-LAB	lab(35.34, 55.77, -59.34)
CIE-LCH	lch(35.34, 81.44, 313.22°)
OKLab	oklab(46.77% 0.1102 -0.1692)
OKLCH	oklch(46.77% 0.202 303.1)
XYZ	xyz(16.1704, 8.6679, 43.9923)
Luminance	0.0867 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#732BB4 #6CB42B

analogous

#2E2BB4 #732BB4 #B42BB0

triadic

#732BB4 #B4732B #2BB473

tetradic

#732BB4 #B42E2B #6CB42B #2BB0B4

square

#732BB4 #B42E2B #6CB42B #2BB0B4

split-complementary

#732BB4 #B0B42B #2BB42E

monochromatic

#341351 #531F83 #732BB4 #9249D3 #AF7ADF

Accessibility & contrast

On white

7.68

#732BB4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.73

#732BB4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #732BB4

7.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##732BB4	#FFFFFF	#000000	##FFFFFF
##732BB4	1.00	7.68	2.73	7.68
#FFFFFF	7.68	1.00	21.00	1.00
#000000	2.73	21.00	1.00	21.00
##FFFFFF	7.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0052B8

Deuteranopia (green-blind)

#0053B1

Tritanopia (blue-blind)

#664E6E

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #732bb4;
/* rgb */ color: rgb(115, 43, 180);
/* oklch */ color: oklch(46.8% 0.202 303.1);

Tailwind

colors: {
  custom: {
    50: '#a16ccb',
    500: '#732bb4',
    950: '#000000',
  },
}

SCSS

$custom: #732bb4;
$custom-light: #a16ccb;
$custom-dark: #000000;

JSON

{
  "hex": "#732bb4",
  "rgb": {
    "r": 115,
    "g": 43,
    "b": 180
  },
  "hsl": {
    "h": 271.533,
    "s": 61.435,
    "l": 43.725
  },
  "oklch": {
    "l": 0.46774,
    "c": 0.20194,
    "h": 303.1
  },
  "luminance": 0.08668
}

Semantic roles & 50–950 ramp

primary

#732BB4

secondary

#9BC773

accent

#E54390

background

#FAF6FC

surface

#F4ECF9

border

#CEC7D2

text

#100713

muted

#7F7A82

Preview Lab

Preview with #732BB4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →