#732BB3#732BB3

#732BB3 is a mid, highly saturated violet. Relative luminance 0.086; OKLCH L 46.7% C 0.201 H 303.3°. Best body text is #FFFFFF at 7.71:1 contrast (WCAG AA passes).

Color values

HEX	#732BB3
RGB	rgb(115, 43, 179)
HSL	hsl(272, 61%, 44%)
HSV	hsv(272, 76%, 70%)
CMYK	cmyk(35.8%, 76%, 0%, 29.8%)
CIE-LAB	lab(35.26, 55.54, -58.88)
CIE-LCH	lch(35.26, 80.94, 313.33°)
OKLab	oklab(46.69% 0.1104 -0.1678)
OKLCH	oklch(46.69% 0.201 303.3)
XYZ	xyz(16.0689, 8.6273, 43.4578)
Luminance	0.0863 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#732BB3 #6BB32B

analogous

#2F2BB3 #732BB3 #B32BAF

triadic

#732BB3 #B3732B #2BB373

tetradic

#732BB3 #B32F2B #6BB32B #2BAFB3

square

#732BB3 #B32F2B #6BB32B #2BAFB3

split-complementary

#732BB3 #AFB32B #2BB32F

monochromatic

#341350 #531F82 #732BB3 #9248D3 #AF79DF

Accessibility & contrast

On white

7.71

#732BB3 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.73

#732BB3 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #732BB3

7.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##732BB3	#FFFFFF	#000000	##FFFFFF
##732BB3	1.00	7.71	2.73	7.71
#FFFFFF	7.71	1.00	21.00	1.00
#000000	2.73	21.00	1.00	21.00
##FFFFFF	7.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0052B7

Deuteranopia (green-blind)

#0053B0

Tritanopia (blue-blind)

#664E6E

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #732bb3;
/* rgb */ color: rgb(115, 43, 179);
/* oklch */ color: oklch(46.7% 0.201 303.3);

Tailwind

colors: {
  custom: {
    50: '#a16ccb',
    500: '#732bb3',
    950: '#000000',
  },
}

SCSS

$custom: #732bb3;
$custom-light: #a16ccb;
$custom-dark: #000000;

JSON

{
  "hex": "#732bb3",
  "rgb": {
    "r": 115,
    "g": 43,
    "b": 179
  },
  "hsl": {
    "h": 271.765,
    "s": 61.261,
    "l": 43.529
  },
  "oklch": {
    "l": 0.46693,
    "c": 0.20092,
    "h": 303.3
  },
  "luminance": 0.08627
}

Semantic roles & 50–950 ramp

primary

#732BB3

secondary

#9AC773

accent

#E4438F

background

#FAF6FC

surface

#F4ECF9

border

#CEC7D2

text

#100713

muted

#7F7A82

Preview Lab

Preview with #732BB3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →