#732AB7#732AB7

#732AB7 is a mid, highly saturated violet. Relative luminance 0.087; OKLCH L 46.9% C 0.206 H 302.4°. Best body text is #FFFFFF at 7.65:1 contrast (WCAG AA passes).

Color values

HEX	#732AB7
RGB	rgb(115, 42, 183)
HSL	hsl(271, 63%, 44%)
HSV	hsv(271, 77%, 72%)
CMYK	cmyk(37.2%, 77%, 0%, 28.2%)
CIE-LAB	lab(35.44, 56.89, -60.95)
CIE-LCH	lch(35.44, 83.38, 313.02°)
OKLab	oklab(46.92% 0.1104 -0.1739)
OKLCH	oklch(46.92% 0.206 302.4)
XYZ	xyz(16.4434, 8.7196, 45.6073)
Luminance	0.0872 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#732AB7 #6EB72A

analogous

#2D2AB7 #732AB7 #B72AB5

triadic

#732AB7 #B7732A #2AB773

tetradic

#732AB7 #B72D2A #6EB72A #2AB5B7

square

#732AB7 #B72D2A #6EB72A #2AB5B7

split-complementary

#732AB7 #B5B72A #2AB72D

monochromatic

#341353 #541F85 #732AB7 #9249D5 #B07BE1

Accessibility & contrast

On white

7.65

#732AB7 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.74

#732AB7 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #732AB7

7.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##732AB7	#FFFFFF	#000000	##FFFFFF
##732AB7	1.00	7.65	2.74	7.65
#FFFFFF	7.65	1.00	21.00	1.00
#000000	2.74	21.00	1.00	21.00
##FFFFFF	7.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0052BB

Deuteranopia (green-blind)

#0053B4

Tritanopia (blue-blind)

#654F70

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #732ab7;
/* rgb */ color: rgb(115, 42, 183);
/* oklch */ color: oklch(46.9% 0.206 302.4);

Tailwind

colors: {
  custom: {
    50: '#a26cce',
    500: '#732ab7',
    950: '#000000',
  },
}

SCSS

$custom: #732ab7;
$custom-light: #a26cce;
$custom-dark: #000000;

JSON

{
  "hex": "#732ab7",
  "rgb": {
    "r": 115,
    "g": 42,
    "b": 183
  },
  "hsl": {
    "h": 271.064,
    "s": 62.667,
    "l": 44.118
  },
  "oklch": {
    "l": 0.46921,
    "c": 0.20598,
    "h": 302.4
  },
  "luminance": 0.0872
}

Semantic roles & 50–950 ramp

primary

#732AB7

secondary

#9DC974

accent

#E64291

background

#FAF6FC

surface

#F4ECF9

border

#CEC7D2

text

#100714

muted

#7F7A82

Preview Lab

Preview with #732AB7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →