#732AB1#732AB1

#732AB1 is a mid, vivid violet. Relative luminance 0.085; OKLCH L 46.4% C 0.200 H 304.0°. Best body text is #FFFFFF at 7.79:1 contrast (WCAG AA passes).

Color values

HEX	#732AB1
RGB	rgb(115, 42, 177)
HSL	hsl(272, 62%, 43%)
HSV	hsv(272, 76%, 69%)
CMYK	cmyk(35%, 76.3%, 0%, 30.6%)
CIE-LAB	lab(34.95, 55.48, -58.18)
CIE-LCH	lch(34.95, 80.40, 313.64°)
OKLab	oklab(46.43% 0.1118 -0.1658)
OKLCH	oklch(46.43% 0.2 304)
XYZ	xyz(15.8322, 8.4751, 42.3882)
Luminance	0.0848 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#732AB1 #68B12A

analogous

#2F2AB1 #732AB1 #B12AAC

triadic

#732AB1 #B1732A #2AB173

tetradic

#732AB1 #B12F2A #68B12A #2AACB1

square

#732AB1 #B12F2A #68B12A #2AACB1

split-complementary

#732AB1 #ACB12A #2AB12F

monochromatic

#33134E #531E80 #732AB1 #9245D3 #AF77DF

Accessibility & contrast

On white

7.79

#732AB1 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.70

#732AB1 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #732AB1

7.79:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##732AB1	#FFFFFF	#000000	##FFFFFF
##732AB1	1.00	7.79	2.70	7.79
#FFFFFF	7.79	1.00	21.00	1.00
#000000	2.70	21.00	1.00	21.00
##FFFFFF	7.79	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0051B5

Deuteranopia (green-blind)

#0052AE

Tritanopia (blue-blind)

#674C6C

Achromatopsia (no color)

#525252

Design tokens & code

CSS

--color: #732ab1;
/* rgb */ color: rgb(115, 42, 177);
/* oklch */ color: oklch(46.4% 0.200 304.0);

Tailwind

colors: {
  custom: {
    50: '#a16bc9',
    500: '#732ab1',
    950: '#000000',
  },
}

SCSS

$custom: #732ab1;
$custom-light: #a16bc9;
$custom-dark: #000000;

JSON

{
  "hex": "#732ab1",
  "rgb": {
    "r": 115,
    "g": 42,
    "b": 177
  },
  "hsl": {
    "h": 272.444,
    "s": 61.644,
    "l": 42.941
  },
  "oklch": {
    "l": 0.4643,
    "c": 0.19996,
    "h": 304
  },
  "luminance": 0.08475
}

Semantic roles & 50–950 ramp

primary

#732AB1

secondary

#98C670

accent

#E5438D

background

#FAF6FC

surface

#F4ECF8

border

#CEC7D1

text

#100713

muted

#7F7A82

Preview Lab

Preview with #732AB1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →