#732AA4#732AA4

#732AA4 is a mid, vivid violet. Relative luminance 0.080; OKLCH L 45.4% C 0.187 H 307.8°. Best body text is #FFFFFF at 8.09:1 contrast (WCAG AA passes).

Color values

HEX	#732AA4
RGB	rgb(115, 42, 164)
HSL	hsl(276, 59%, 40%)
HSV	hsv(276, 74%, 64%)
CMYK	cmyk(29.9%, 74.4%, 0%, 35.7%)
CIE-LAB	lab(33.94, 52.49, -52.04)
CIE-LCH	lch(33.94, 73.91, 315.25°)
OKLab	oklab(45.4% 0.1145 -0.1477)
OKLCH	oklch(45.4% 0.187 307.8)
XYZ	xyz(14.5976, 7.9813, 35.8863)
Luminance	0.0798 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#732AA4 #5BA42A

analogous

#362AA4 #732AA4 #A42A98

triadic

#732AA4 #A4732A #2AA473

tetradic

#732AA4 #A4362A #5BA42A #2A98A4

square

#732AA4 #A4362A #5BA42A #2A98A4

split-complementary

#732AA4 #98A42A #2AA436

monochromatic

#2F1143 #511E73 #732AA4 #943ECD #AF6EDA

Accessibility & contrast

On white

8.09

#732AA4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.60

#732AA4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #732AA4

8.09:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##732AA4	#FFFFFF	#000000	##FFFFFF
##732AA4	1.00	8.09	2.60	8.09
#FFFFFF	8.09	1.00	21.00	1.00
#000000	2.60	21.00	1.00	21.00
##FFFFFF	8.09	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004DA7

Deuteranopia (green-blind)

#0050A1

Tritanopia (blue-blind)

#6B4765

Achromatopsia (no color)

#505050

Design tokens & code

CSS

--color: #732aa4;
/* rgb */ color: rgb(115, 42, 164);
/* oklch */ color: oklch(45.4% 0.187 307.8);

Tailwind

colors: {
  custom: {
    50: '#a06bc0',
    500: '#732aa4',
    950: '#000000',
  },
}

SCSS

$custom: #732aa4;
$custom-light: #a06bc0;
$custom-dark: #000000;

JSON

{
  "hex": "#732aa4",
  "rgb": {
    "r": 115,
    "g": 42,
    "b": 164
  },
  "hsl": {
    "h": 275.902,
    "s": 59.223,
    "l": 40.392
  },
  "oklch": {
    "l": 0.45402,
    "c": 0.18692,
    "h": 307.8
  },
  "luminance": 0.07981
}

Semantic roles & 50–950 ramp

primary

#732AA4

secondary

#8CC169

accent

#E24584

background

#FAF6FB

surface

#F4ECF7

border

#CEC7D0

text

#0F0712

muted

#7F7A81

Preview Lab

Preview with #732AA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →