#732A73#732A73

#732A73 is a dark, vivid purple. Relative luminance 0.065; OKLCH L 42.1% C 0.139 H 327.7°. Best body text is #FFFFFF at 9.10:1 contrast (WCAG AA passes).

Color values

HEX	#732A73
RGB	rgb(115, 42, 115)
HSL	hsl(300, 46%, 31%)
HSV	hsv(300, 63%, 45%)
CMYK	cmyk(0%, 63.5%, 0%, 54.9%)
CIE-LAB	lab(30.73, 42.17, -26.91)
CIE-LCH	lch(30.73, 50.02, 327.46°)
OKLab	oklab(42.08% 0.1174 -0.0742)
OKLCH	oklch(42.08% 0.139 327.7)
XYZ	xyz(10.9925, 6.5393, 16.8996)
Luminance	0.0654 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#732A73 #2A732A

analogous

#4E2A73 #732A73 #732A4E

triadic

#732A73 #73732A #2A7373

tetradic

#732A73 #734E2A #2A732A #2A4E73

square

#732A73 #734E2A #2A732A #2A4E73

split-complementary

#732A73 #4E732A #2A734E

monochromatic

#190919 #461A46 #732A73 #A03AA0 #C156C1

Accessibility & contrast

On white

9.10

#732A73 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.31

#732A73 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #732A73

9.10:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##732A73	#FFFFFF	#000000	##FFFFFF
##732A73	1.00	9.10	2.31	9.10
#FFFFFF	9.10	1.00	21.00	1.00
#000000	2.31	21.00	1.00	21.00
##FFFFFF	9.10	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#214275

Deuteranopia (green-blind)

#3B4C71

Tritanopia (blue-blind)

#77334A

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #732a73;
/* rgb */ color: rgb(115, 42, 115);
/* oklch */ color: oklch(42.1% 0.139 327.7);

Tailwind

colors: {
  custom: {
    50: '#9e699b',
    500: '#732a73',
    950: '#000000',
  },
}

SCSS

$custom: #732a73;
$custom-light: #9e699b;
$custom-dark: #000000;

JSON

{
  "hex": "#732a73",
  "rgb": {
    "r": 115,
    "g": 42,
    "b": 115
  },
  "hsl": {
    "h": 300,
    "s": 46.497,
    "l": 30.784
  },
  "oklch": {
    "l": 0.42077,
    "c": 0.13893,
    "h": 327.7
  },
  "luminance": 0.06539
}

Semantic roles & 50–950 ramp

primary

#732A73

secondary

#54A554

accent

#D65252

background

#F9F6F9

surface

#F2EBF2

border

#CCC6CC

text

#0F070E

muted

#7E7A7E

Preview Lab

Preview with #732A73

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →