#732A71#732A71
#732A71 is a dark, vivid purple. Relative luminance 0.065; OKLCH L 42.0% C 0.137 H 328.8°. Best body text is #FFFFFF at 9.14:1 contrast (WCAG AA passes).
Color values
| HEX | #732A71 |
|---|---|
| RGB | rgb(115, 42, 113) |
| HSL | hsl(302, 46%, 31%) |
| HSV | hsv(302, 63%, 45%) |
| CMYK | cmyk(0%, 63.5%, 1.7%, 54.9%) |
| CIE-LAB | lab(30.63, 41.79, -25.81) |
| CIE-LCH | lch(30.63, 49.12, 328.30°) |
| OKLab | oklab(41.96% 0.1173 -0.0711) |
| OKLCH | oklch(41.96% 0.137 328.8) |
| XYZ | xyz(10.8787, 6.4937, 16.3000) |
| Luminance | 0.0649 (WCAG relative) |
| Temperature | neutral |
| Family | purple |
Closest named colors
Darkish Purple
#751973
ΔE00 2.98
Grape
#6C3461
ΔE00 5.29
Purple
#800080
ΔE00 5.55
Bruise
#7E4071
ΔE00 6.60
Darkmagenta
#8B008B
ΔE00 6.69
Rich Purple
#720058
ΔE00 6.79
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#732A71 #2A732C
analogous
#502A73 #732A71 #732A4C
triadic
#732A71 #71732A #2A7173
tetradic
#732A71 #73502A #2A732C #2A4C73
square
#732A71 #73502A #2A732C #2A4C73
split-complementary
#732A71 #4C732A #2A7350
monochromatic
#190919 #461A45 #732A71 #A03A9D #C156BE
Accessibility & contrast
On white
9.14
#732A71 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.30
#732A71 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #732A71
9.14:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##732A71 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##732A71 | 1.00 | 9.14 | 2.30 | 9.14 |
| #FFFFFF | 9.14 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.30 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.14 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#234273
Deuteranopia (green-blind)
#3C4C6F
Tritanopia (blue-blind)
#773249
Achromatopsia (no color)
#484848
Design tokens & code
CSS
--color: #732a71; /* rgb */ color: rgb(115, 42, 113); /* oklch */ color: oklch(42.0% 0.137 328.8);
Tailwind
colors: {
custom: {
50: '#9e699a',
500: '#732a71',
950: '#000000',
},
}SCSS
$custom: #732a71; $custom-light: #9e699a; $custom-dark: #000000;
JSON
{
"hex": "#732a71",
"rgb": {
"r": 115,
"g": 42,
"b": 113
},
"hsl": {
"h": 301.644,
"s": 46.497,
"l": 30.784
},
"oklch": {
"l": 0.41962,
"c": 0.13711,
"h": 328.8
},
"luminance": 0.06493
}Semantic roles & 50–950 ramp
primary
#732A71
secondary
#54A556
accent
#D65552
background
#F9F6F9
surface
#F2EBF2
border
#CCC6CC
text
#0F070E
muted
#7E7A7E