#73299C#73299C
#73299C is a dark, vivid violet. Relative luminance 0.076; OKLCH L 44.7% C 0.180 H 310.5°. Best body text is #FFFFFF at 8.31:1 contrast (WCAG AA passes).
Color values
| HEX | #73299C |
|---|---|
| RGB | rgb(115, 41, 156) |
| HSL | hsl(279, 58%, 39%) |
| HSV | hsv(279, 74%, 61%) |
| CMYK | cmyk(26.3%, 73.7%, 0%, 38.8%) |
| CIE-LAB | lab(33.20, 51.11, -48.40) |
| CIE-LCH | lch(33.20, 70.39, 316.56°) |
| OKLab | oklab(44.69% 0.1169 -0.137) |
| OKLCH | oklch(44.69% 0.18 310.5) |
| XYZ | xyz(13.8628, 7.6313, 32.1888) |
| Luminance | 0.0763 (WCAG relative) |
| Temperature | cool |
| Family | violet |
Closest named colors
Purple (survey)
#7E1E9C
ΔE00 2.40
Rebeccapurple
#663399
ΔE00 3.07
Darkmagenta
#8B008B
ΔE00 6.82
Purple
#800080
ΔE00 7.23
Darkish Purple
#751973
ΔE00 8.22
Darkviolet
#9400D3
ΔE00 8.63
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#73299C #529C29
analogous
#39299C #73299C #9C298B
triadic
#73299C #9C7329 #299C73
tetradic
#73299C #9C3929 #529C29 #298B9C
square
#73299C #9C3929 #529C29 #298B9C
split-complementary
#73299C #8B9C29 #299C39
monochromatic
#2C103B #4F1C6C #73299C #9638CB #B068D7
Accessibility & contrast
On white
8.31
#73299C on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.53
#73299C on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #73299C
8.31:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##73299C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##73299C | 1.00 | 8.31 | 2.53 | 8.31 |
| #FFFFFF | 8.31 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.53 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.31 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#004B9F
Deuteranopia (green-blind)
#124F9A
Tritanopia (blue-blind)
#6D4360
Achromatopsia (no color)
#4E4E4E
Design tokens & code
CSS
--color: #73299c; /* rgb */ color: rgb(115, 41, 156); /* oklch */ color: oklch(44.7% 0.180 310.5);
Tailwind
colors: {
custom: {
50: '#9f6aba',
500: '#73299c',
950: '#000000',
},
}SCSS
$custom: #73299c; $custom-light: #9f6aba; $custom-dark: #000000;
JSON
{
"hex": "#73299c",
"rgb": {
"r": 115,
"g": 41,
"b": 156
},
"hsl": {
"h": 278.609,
"s": 58.376,
"l": 38.627
},
"oklch": {
"l": 0.4469,
"c": 0.18009,
"h": 310.5
},
"luminance": 0.07631
}Semantic roles & 50–950 ramp
primary
#73299C
secondary
#83BE63
accent
#E2467E
background
#FAF6FB
surface
#F4EBF6
border
#CEC6D0
text
#0F0712
muted
#7F7A81