#73299B#73299B

#73299B is a dark, vivid violet. Relative luminance 0.076; OKLCH L 44.6% C 0.179 H 310.8°. Best body text is #FFFFFF at 8.34:1 contrast (WCAG AA passes).

Color values

HEX	#73299B
RGB	rgb(115, 41, 155)
HSL	hsl(279, 58%, 38%)
HSV	hsv(279, 74%, 61%)
CMYK	cmyk(25.8%, 73.5%, 0%, 39.2%)
CIE-LAB	lab(33.13, 50.89, -47.91)
CIE-LCH	lch(33.13, 69.89, 316.73°)
OKLab	oklab(44.62% 0.117 -0.1356)
OKLCH	oklch(44.62% 0.179 310.8)
XYZ	xyz(13.7784, 7.5976, 31.7446)
Luminance	0.0760 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73299B #519B29

analogous

#3A299B #73299B #9B298A

triadic

#73299B #9B7329 #299B73

tetradic

#73299B #9B3A29 #519B29 #298A9B

square

#73299B #9B3A29 #519B29 #298A9B

split-complementary

#73299B #8A9B29 #299B3A

monochromatic

#2B0F3A #4F1C6B #73299B #9737CA #B067D7

Accessibility & contrast

On white

8.34

#73299B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.52

#73299B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73299B

8.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73299B	#FFFFFF	#000000	##FFFFFF
##73299B	1.00	8.34	2.52	8.34
#FFFFFF	8.34	1.00	21.00	1.00
#000000	2.52	21.00	1.00	21.00
##FFFFFF	8.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004B9E

Deuteranopia (green-blind)

#154F99

Tritanopia (blue-blind)

#6E4360

Achromatopsia (no color)

#4E4E4E

Design tokens & code

CSS

--color: #73299b;
/* rgb */ color: rgb(115, 41, 155);
/* oklch */ color: oklch(44.6% 0.179 310.8);

Tailwind

colors: {
  custom: {
    50: '#9f6ab9',
    500: '#73299b',
    950: '#000000',
  },
}

SCSS

$custom: #73299b;
$custom-light: #9f6ab9;
$custom-dark: #000000;

JSON

{
  "hex": "#73299b",
  "rgb": {
    "r": 115,
    "g": 41,
    "b": 155
  },
  "hsl": {
    "h": 278.947,
    "s": 58.163,
    "l": 38.431
  },
  "oklch": {
    "l": 0.44616,
    "c": 0.17909,
    "h": 310.8
  },
  "luminance": 0.07597
}

Semantic roles & 50–950 ramp

primary

#73299B

secondary

#82BD63

accent

#E1467D

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0711

muted

#7F7A80

Preview Lab

Preview with #73299B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →