#73298D#73298D

#73298D is a dark, vivid purple. Relative luminance 0.072; OKLCH L 43.6% C 0.165 H 315.9°. Best body text is #FFFFFF at 8.64:1 contrast (WCAG AA passes).

Color values

HEX	#73298D
RGB	rgb(115, 41, 141)
HSL	hsl(284, 55%, 36%)
HSV	hsv(284, 71%, 55%)
CMYK	cmyk(18.4%, 70.9%, 0%, 44.7%)
CIE-LAB	lab(32.16, 47.85, -40.91)
CIE-LCH	lch(32.16, 62.95, 319.47°)
OKLab	oklab(43.61% 0.1186 -0.115)
OKLCH	oklch(43.61% 0.165 315.9)
XYZ	xyz(12.6701, 7.1543, 25.9076)
Luminance	0.0715 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73298D #438D29

analogous

#41298D #73298D #8D2975

triadic

#73298D #8D7329 #298D73

tetradic

#73298D #8D4129 #438D29 #29758D

square

#73298D #8D4129 #438D29 #29758D

split-complementary

#73298D #758D29 #298D41

monochromatic

#260D2E #4C1B5E #73298D #9A37BC #B360D1

Accessibility & contrast

On white

8.64

#73298D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.43

#73298D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73298D

8.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73298D	#FFFFFF	#000000	##FFFFFF
##73298D	1.00	8.64	2.43	8.64
#FFFFFF	8.64	1.00	21.00	1.00
#000000	2.43	21.00	1.00	21.00
##FFFFFF	8.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004790

Deuteranopia (green-blind)

#284E8B

Tritanopia (blue-blind)

#713D58

Achromatopsia (no color)

#4C4C4C

Design tokens & code

CSS

--color: #73298d;
/* rgb */ color: rgb(115, 41, 141);
/* oklch */ color: oklch(43.6% 0.165 315.9);

Tailwind

colors: {
  custom: {
    50: '#9f69af',
    500: '#73298d',
    950: '#000000',
  },
}

SCSS

$custom: #73298d;
$custom-light: #9f69af;
$custom-dark: #000000;

JSON

{
  "hex": "#73298d",
  "rgb": {
    "r": 115,
    "g": 41,
    "b": 141
  },
  "hsl": {
    "h": 284.4,
    "s": 54.945,
    "l": 35.686
  },
  "oklch": {
    "l": 0.43612,
    "c": 0.16524,
    "h": 315.9
  },
  "luminance": 0.07154
}

Semantic roles & 50–950 ramp

primary

#73298D

secondary

#73B65B

accent

#DE4A70

background

#FAF6FA

surface

#F3EBF4

border

#CDC6CE

text

#0F0710

muted

#7F7A7F

Preview Lab

Preview with #73298D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →