#73298D#73298D

#73298D is a dark, vivid purple. Relative luminance 0.072; OKLCH L 43.6% C 0.165 H 315.9°. Best body text is #FFFFFF at 8.64:1 contrast (WCAG AA passes).

Color values

HEX#73298D
RGBrgb(115, 41, 141)
HSLhsl(284, 55%, 36%)
HSVhsv(284, 71%, 55%)
CMYKcmyk(18.4%, 70.9%, 0%, 44.7%)
CIE-LABlab(32.16, 47.85, -40.91)
CIE-LCHlch(32.16, 62.95, 319.47°)
OKLaboklab(43.61% 0.1186 -0.115)
OKLCHoklch(43.61% 0.165 315.9)
XYZxyz(12.6701, 7.1543, 25.9076)
Luminance0.0715 (WCAG relative)
Temperaturecool
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#73298D #438D29
analogous
#41298D #73298D #8D2975
triadic
#73298D #8D7329 #298D73
tetradic
#73298D #8D4129 #438D29 #29758D
square
#73298D #8D4129 #438D29 #29758D
split-complementary
#73298D #758D29 #298D41
monochromatic
#260D2E #4C1B5E #73298D #9A37BC #B360D1

Accessibility & contrast

On white

8.64
#73298D on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.43
#73298D on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73298D
8.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##73298D#FFFFFF#000000##FFFFFF
##73298D1.008.642.438.64
#FFFFFF8.641.0021.001.00
#0000002.4321.001.0021.00
##FFFFFF8.641.0021.001.00

Color blindness preview

Protanopia (red-blind)
#004790
Deuteranopia (green-blind)
#284E8B
Tritanopia (blue-blind)
#713D58
Achromatopsia (no color)
#4C4C4C

Design tokens & code

CSS
--color: #73298d;
/* rgb */ color: rgb(115, 41, 141);
/* oklch */ color: oklch(43.6% 0.165 315.9);
Tailwind
colors: {
  custom: {
    50: '#9f69af',
    500: '#73298d',
    950: '#000000',
  },
}
SCSS
$custom: #73298d;
$custom-light: #9f69af;
$custom-dark: #000000;
JSON
{
  "hex": "#73298d",
  "rgb": {
    "r": 115,
    "g": 41,
    "b": 141
  },
  "hsl": {
    "h": 284.4,
    "s": 54.945,
    "l": 35.686
  },
  "oklch": {
    "l": 0.43612,
    "c": 0.16524,
    "h": 315.9
  },
  "luminance": 0.07154
}

Semantic roles & 50–950 ramp

primary
#73298D
secondary
#73B65B
accent
#DE4A70
background
#FAF6FA
surface
#F3EBF4
border
#CDC6CE
text
#0F0710
muted
#7F7A7F

Preview Lab

Preview with #73298D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#73298D Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva