#73298B#73298B

#73298B is a dark, vivid purple. Relative luminance 0.071; OKLCH L 43.5% C 0.163 H 316.7°. Best body text is #FFFFFF at 8.68:1 contrast (WCAG AA passes).

Color values

HEX	#73298B
RGB	rgb(115, 41, 139)
HSL	hsl(285, 54%, 35%)
HSV	hsv(285, 71%, 55%)
CMYK	cmyk(17.3%, 70.5%, 0%, 45.5%)
CIE-LAB	lab(32.02, 47.43, -39.88)
CIE-LCH	lch(32.02, 61.97, 319.94°)
OKLab	oklab(43.47% 0.1188 -0.112)
OKLCH	oklch(43.47% 0.163 316.7)
XYZ	xyz(12.5227, 7.0953, 25.1310)
Luminance	0.0709 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73298B #418B29

analogous

#42298B #73298B #8B2972

triadic

#73298B #8B7329 #298B73

tetradic

#73298B #8B4229 #418B29 #29728B

square

#73298B #8B4229 #418B29 #29728B

split-complementary

#73298B #728B29 #298B42

monochromatic

#250D2C #4C1B5C #73298B #9A37BA #B45FD0

Accessibility & contrast

On white

8.68

#73298B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.42

#73298B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73298B

8.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73298B	#FFFFFF	#000000	##FFFFFF
##73298B	1.00	8.68	2.42	8.68
#FFFFFF	8.68	1.00	21.00	1.00
#000000	2.42	21.00	1.00	21.00
##FFFFFF	8.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00478E

Deuteranopia (green-blind)

#2A4D89

Tritanopia (blue-blind)

#723C57

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #73298b;
/* rgb */ color: rgb(115, 41, 139);
/* oklch */ color: oklch(43.5% 0.163 316.7);

Tailwind

colors: {
  custom: {
    50: '#9e69ad',
    500: '#73298b',
    950: '#000000',
  },
}

SCSS

$custom: #73298b;
$custom-light: #9e69ad;
$custom-dark: #000000;

JSON

{
  "hex": "#73298b",
  "rgb": {
    "r": 115,
    "g": 41,
    "b": 139
  },
  "hsl": {
    "h": 285.306,
    "s": 54.444,
    "l": 35.294
  },
  "oklch": {
    "l": 0.43474,
    "c": 0.16328,
    "h": 316.7
  },
  "luminance": 0.07095
}

Semantic roles & 50–950 ramp

primary

#73298B

secondary

#71B55B

accent

#DE4A6E

background

#FAF6FA

surface

#F3EBF4

border

#CDC6CE

text

#0F0710

muted

#7F7A7F

Preview Lab

Preview with #73298B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →