#73298A#73298A

#73298A is a dark, vivid purple. Relative luminance 0.071; OKLCH L 43.4% C 0.162 H 317.1°. Best body text is #FFFFFF at 8.70:1 contrast (WCAG AA passes).

Color values

HEX	#73298A
RGB	rgb(115, 41, 138)
HSL	hsl(286, 54%, 35%)
HSV	hsv(286, 70%, 54%)
CMYK	cmyk(16.7%, 70.3%, 0%, 45.9%)
CIE-LAB	lab(31.96, 47.22, -39.37)
CIE-LCH	lch(31.96, 61.48, 320.18°)
OKLab	oklab(43.41% 0.1189 -0.1105)
OKLCH	oklch(43.41% 0.162 317.1)
XYZ	xyz(12.4499, 7.0662, 24.7479)
Luminance	0.0707 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73298A #408A29

analogous

#42298A #73298A #8A2971

triadic

#73298A #8A7329 #298A73

tetradic

#73298A #8A4229 #408A29 #29718A

square

#73298A #8A4229 #408A29 #29718A

split-complementary

#73298A #718A29 #298A42

monochromatic

#240D2C #4C1B5B #73298A #9A37B9 #B45ECF

Accessibility & contrast

On white

8.70

#73298A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.41

#73298A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73298A

8.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73298A	#FFFFFF	#000000	##FFFFFF
##73298A	1.00	8.70	2.41	8.70
#FFFFFF	8.70	1.00	21.00	1.00
#000000	2.41	21.00	1.00	21.00
##FFFFFF	8.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00478D

Deuteranopia (green-blind)

#2B4D88

Tritanopia (blue-blind)

#723C56

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #73298a;
/* rgb */ color: rgb(115, 41, 138);
/* oklch */ color: oklch(43.4% 0.162 317.1);

Tailwind

colors: {
  custom: {
    50: '#9e69ad',
    500: '#73298a',
    950: '#000000',
  },
}

SCSS

$custom: #73298a;
$custom-light: #9e69ad;
$custom-dark: #000000;

JSON

{
  "hex": "#73298a",
  "rgb": {
    "r": 115,
    "g": 41,
    "b": 138
  },
  "hsl": {
    "h": 285.773,
    "s": 54.19,
    "l": 35.098
  },
  "oklch": {
    "l": 0.43406,
    "c": 0.16231,
    "h": 317.1
  },
  "luminance": 0.07066
}

Semantic roles & 50–950 ramp

primary

#73298A

secondary

#70B55A

accent

#DE4A6D

background

#FAF6FA

surface

#F3EBF4

border

#CDC6CE

text

#0F0710

muted

#7F7A7F

Preview Lab

Preview with #73298A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →