#73298A#73298A

#73298A is a dark, vivid purple. Relative luminance 0.071; OKLCH L 43.4% C 0.162 H 317.1°. Best body text is #FFFFFF at 8.70:1 contrast (WCAG AA passes).

Color values

HEX#73298A
RGBrgb(115, 41, 138)
HSLhsl(286, 54%, 35%)
HSVhsv(286, 70%, 54%)
CMYKcmyk(16.7%, 70.3%, 0%, 45.9%)
CIE-LABlab(31.96, 47.22, -39.37)
CIE-LCHlch(31.96, 61.48, 320.18°)
OKLaboklab(43.41% 0.1189 -0.1105)
OKLCHoklch(43.41% 0.162 317.1)
XYZxyz(12.4499, 7.0662, 24.7479)
Luminance0.0707 (WCAG relative)
Temperaturecool
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#73298A #408A29
analogous
#42298A #73298A #8A2971
triadic
#73298A #8A7329 #298A73
tetradic
#73298A #8A4229 #408A29 #29718A
square
#73298A #8A4229 #408A29 #29718A
split-complementary
#73298A #718A29 #298A42
monochromatic
#240D2C #4C1B5B #73298A #9A37B9 #B45ECF

Accessibility & contrast

On white

8.70
#73298A on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.41
#73298A on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73298A
8.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##73298A#FFFFFF#000000##FFFFFF
##73298A1.008.702.418.70
#FFFFFF8.701.0021.001.00
#0000002.4121.001.0021.00
##FFFFFF8.701.0021.001.00

Color blindness preview

Protanopia (red-blind)
#00478D
Deuteranopia (green-blind)
#2B4D88
Tritanopia (blue-blind)
#723C56
Achromatopsia (no color)
#4B4B4B

Design tokens & code

CSS
--color: #73298a;
/* rgb */ color: rgb(115, 41, 138);
/* oklch */ color: oklch(43.4% 0.162 317.1);
Tailwind
colors: {
  custom: {
    50: '#9e69ad',
    500: '#73298a',
    950: '#000000',
  },
}
SCSS
$custom: #73298a;
$custom-light: #9e69ad;
$custom-dark: #000000;
JSON
{
  "hex": "#73298a",
  "rgb": {
    "r": 115,
    "g": 41,
    "b": 138
  },
  "hsl": {
    "h": 285.773,
    "s": 54.19,
    "l": 35.098
  },
  "oklch": {
    "l": 0.43406,
    "c": 0.16231,
    "h": 317.1
  },
  "luminance": 0.07066
}

Semantic roles & 50–950 ramp

primary
#73298A
secondary
#70B55A
accent
#DE4A6D
background
#FAF6FA
surface
#F3EBF4
border
#CDC6CE
text
#0F0710
muted
#7F7A7F

Preview Lab

Preview with #73298A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#73298A Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva