#73297D#73297D

#73297D is a dark, vivid purple. Relative luminance 0.067; OKLCH L 42.6% C 0.150 H 322.7°. Best body text is #FFFFFF at 8.97:1 contrast (WCAG AA passes).

Color values

HEX	#73297D
RGB	rgb(115, 41, 125)
HSL	hsl(293, 51%, 33%)
HSV	hsv(293, 67%, 49%)
CMYK	cmyk(8%, 67.2%, 0%, 51%)
CIE-LAB	lab(31.14, 44.56, -32.57)
CIE-LCH	lch(31.14, 55.20, 323.84°)
OKLab	oklab(42.56% 0.1192 -0.0907)
OKLCH	oklch(42.56% 0.15 322.7)
XYZ	xyz(11.5645, 6.7120, 20.0845)
Luminance	0.0671 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73297D #337D29

analogous

#49297D #73297D #7D295D

triadic

#73297D #7D7329 #297D73

tetradic

#73297D #7D4929 #337D29 #295D7D

square

#73297D #7D4929 #337D29 #295D7D

split-complementary

#73297D #5D7D29 #297D49

monochromatic

#1E0B21 #491A4F #73297D #9D38AB #BB58C8

Accessibility & contrast

On white

8.97

#73297D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.34

#73297D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73297D

8.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73297D	#FFFFFF	#000000	##FFFFFF
##73297D	1.00	8.97	2.34	8.97
#FFFFFF	8.97	1.00	21.00	1.00
#000000	2.34	21.00	1.00	21.00
##FFFFFF	8.97	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#15447F

Deuteranopia (green-blind)

#354C7B

Tritanopia (blue-blind)

#75364F

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #73297d;
/* rgb */ color: rgb(115, 41, 125);
/* oklch */ color: oklch(42.6% 0.150 322.7);

Tailwind

colors: {
  custom: {
    50: '#9e69a3',
    500: '#73297d',
    950: '#000000',
  },
}

SCSS

$custom: #73297d;
$custom-light: #9e69a3;
$custom-dark: #000000;

JSON

{
  "hex": "#73297d",
  "rgb": {
    "r": 115,
    "g": 41,
    "b": 125
  },
  "hsl": {
    "h": 292.857,
    "s": 50.602,
    "l": 32.549
  },
  "oklch": {
    "l": 0.42558,
    "c": 0.14976,
    "h": 322.7
  },
  "luminance": 0.06711
}

Semantic roles & 50–950 ramp

primary

#73297D

secondary

#5FAE54

accent

#DA4E5E

background

#FAF6FA

surface

#F3EBF4

border

#CDC6CE

text

#0F070F

muted

#7F7A7F

Preview Lab

Preview with #73297D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →