#732974#732974

#732974 is a dark, vivid purple. Relative luminance 0.065; OKLCH L 42.0% C 0.141 H 327.2°. Best body text is #FFFFFF at 9.14:1 contrast (WCAG AA passes).

Color values

HEX	#732974
RGB	rgb(115, 41, 116)
HSL	hsl(299, 48%, 31%)
HSV	hsv(299, 65%, 45%)
CMYK	cmyk(0.9%, 64.7%, 0%, 54.5%)
CIE-LAB	lab(30.62, 42.82, -27.72)
CIE-LCH	lch(30.62, 51.01, 327.08°)
OKLab	oklab(42.01% 0.1188 -0.0766)
OKLCH	oklch(42.01% 0.141 327.2)
XYZ	xyz(11.0154, 6.4924, 17.1926)
Luminance	0.0649 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#732974 #2A7429

analogous

#4D2974 #732974 #74294F

triadic

#732974 #747329 #297473

tetradic

#732974 #744D29 #2A7429 #294F74

square

#732974 #744D29 #2A7429 #294F74

split-complementary

#732974 #4F7429 #29744D

monochromatic

#19091A #461947 #732974 #A039A1 #C155C3

Accessibility & contrast

On white

9.14

#732974 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.30

#732974 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #732974

9.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##732974	#FFFFFF	#000000	##FFFFFF
##732974	1.00	9.14	2.30	9.14
#FFFFFF	9.14	1.00	21.00	1.00
#000000	2.30	21.00	1.00	21.00
##FFFFFF	9.14	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1F4276

Deuteranopia (green-blind)

#3A4B72

Tritanopia (blue-blind)

#76334A

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #732974;
/* rgb */ color: rgb(115, 41, 116);
/* oklch */ color: oklch(42.0% 0.141 327.2);

Tailwind

colors: {
  custom: {
    50: '#9e689c',
    500: '#732974',
    950: '#000000',
  },
}

SCSS

$custom: #732974;
$custom-light: #9e689c;
$custom-dark: #000000;

JSON

{
  "hex": "#732974",
  "rgb": {
    "r": 115,
    "g": 41,
    "b": 116
  },
  "hsl": {
    "h": 299.2,
    "s": 47.771,
    "l": 30.784
  },
  "oklch": {
    "l": 0.42013,
    "c": 0.14136,
    "h": 327.2
  },
  "luminance": 0.06492
}

Semantic roles & 50–950 ramp

primary

#732974

secondary

#54A653

accent

#D75052

background

#F9F6F9

surface

#F2EBF2

border

#CCC6CC

text

#0F060E

muted

#7E7A7E

Preview Lab

Preview with #732974

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →