#732972#732972

#732972 is a dark, vivid purple. Relative luminance 0.064; OKLCH L 41.9% C 0.140 H 328.3°. Best body text is #FFFFFF at 9.17:1 contrast (WCAG AA passes).

Color values

HEX#732972
RGBrgb(115, 41, 114)
HSLhsl(301, 47%, 31%)
HSVhsv(301, 64%, 45%)
CMYKcmyk(0%, 64.3%, 0.9%, 54.9%)
CIE-LABlab(30.51, 42.44, -26.62)
CIE-LCHlch(30.51, 50.10, 327.90°)
OKLaboklab(41.9% 0.1187 -0.0734)
OKLCHoklch(41.9% 0.14 328.3)
XYZxyz(10.9003, 6.4463, 16.5865)
Luminance0.0645 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#732972 #29732A
analogous
#4F2973 #732972 #73294D
triadic
#732972 #727329 #297273
tetradic
#732972 #734F29 #29732A #294D73
square
#732972 #734F29 #29732A #294D73
split-complementary
#732972 #4D7329 #29734F
monochromatic
#190919 #461945 #732972 #A0399F #C254C1

Accessibility & contrast

On white

9.17
#732972 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.29
#732972 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #732972
9.17:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##732972#FFFFFF#000000##FFFFFF
##7329721.009.172.299.17
#FFFFFF9.171.0021.001.00
#0000002.2921.001.0021.00
##FFFFFF9.171.0021.001.00

Color blindness preview

Protanopia (red-blind)
#214274
Deuteranopia (green-blind)
#3B4B70
Tritanopia (blue-blind)
#773249
Achromatopsia (no color)
#484848

Design tokens & code

CSS
--color: #732972;
/* rgb */ color: rgb(115, 41, 114);
/* oklch */ color: oklch(41.9% 0.140 328.3);
Tailwind
colors: {
  custom: {
    50: '#9e689b',
    500: '#732972',
    950: '#000000',
  },
}
SCSS
$custom: #732972;
$custom-light: #9e689b;
$custom-dark: #000000;
JSON
{
  "hex": "#732972",
  "rgb": {
    "r": 115,
    "g": 41,
    "b": 114
  },
  "hsl": {
    "h": 300.811,
    "s": 47.436,
    "l": 30.588
  },
  "oklch": {
    "l": 0.41897,
    "c": 0.13954,
    "h": 328.3
  },
  "luminance": 0.06446
}

Semantic roles & 50–950 ramp

primary
#732972
secondary
#53A554
accent
#D75351
background
#F9F6F9
surface
#F2EBF2
border
#CCC6CC
text
#0F060E
muted
#7E7A7E

Preview Lab

Preview with #732972

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#732972 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva