#732972#732972

#732972 is a dark, vivid purple. Relative luminance 0.064; OKLCH L 41.9% C 0.140 H 328.3°. Best body text is #FFFFFF at 9.17:1 contrast (WCAG AA passes).

Color values

HEX	#732972
RGB	rgb(115, 41, 114)
HSL	hsl(301, 47%, 31%)
HSV	hsv(301, 64%, 45%)
CMYK	cmyk(0%, 64.3%, 0.9%, 54.9%)
CIE-LAB	lab(30.51, 42.44, -26.62)
CIE-LCH	lch(30.51, 50.10, 327.90°)
OKLab	oklab(41.9% 0.1187 -0.0734)
OKLCH	oklch(41.9% 0.14 328.3)
XYZ	xyz(10.9003, 6.4463, 16.5865)
Luminance	0.0645 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#732972 #29732A

analogous

#4F2973 #732972 #73294D

triadic

#732972 #727329 #297273

tetradic

#732972 #734F29 #29732A #294D73

square

#732972 #734F29 #29732A #294D73

split-complementary

#732972 #4D7329 #29734F

monochromatic

#190919 #461945 #732972 #A0399F #C254C1

Accessibility & contrast

On white

9.17

#732972 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.29

#732972 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #732972

9.17:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##732972	#FFFFFF	#000000	##FFFFFF
##732972	1.00	9.17	2.29	9.17
#FFFFFF	9.17	1.00	21.00	1.00
#000000	2.29	21.00	1.00	21.00
##FFFFFF	9.17	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#214274

Deuteranopia (green-blind)

#3B4B70

Tritanopia (blue-blind)

#773249

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #732972;
/* rgb */ color: rgb(115, 41, 114);
/* oklch */ color: oklch(41.9% 0.140 328.3);

Tailwind

colors: {
  custom: {
    50: '#9e689b',
    500: '#732972',
    950: '#000000',
  },
}

SCSS

$custom: #732972;
$custom-light: #9e689b;
$custom-dark: #000000;

JSON

{
  "hex": "#732972",
  "rgb": {
    "r": 115,
    "g": 41,
    "b": 114
  },
  "hsl": {
    "h": 300.811,
    "s": 47.436,
    "l": 30.588
  },
  "oklch": {
    "l": 0.41897,
    "c": 0.13954,
    "h": 328.3
  },
  "luminance": 0.06446
}

Semantic roles & 50–950 ramp

primary

#732972

secondary

#53A554

accent

#D75351

background

#F9F6F9

surface

#F2EBF2

border

#CCC6CC

text

#0F060E

muted

#7E7A7E

Preview Lab

Preview with #732972

Body copy rendered with the generated semantic roles for this colour.

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