#73296F#73296F

#73296F is a dark, vivid purple. Relative luminance 0.064; OKLCH L 41.7% C 0.137 H 329.9°. Best body text is #FFFFFF at 9.23:1 contrast (WCAG AA passes).

Color values

HEX	#73296F
RGB	rgb(115, 41, 111)
HSL	hsl(303, 47%, 31%)
HSV	hsv(303, 64%, 45%)
CMYK	cmyk(0%, 64.3%, 3.5%, 54.9%)
CIE-LAB	lab(30.35, 41.89, -24.97)
CIE-LCH	lch(30.35, 48.76, 329.20°)
OKLab	oklab(41.73% 0.1184 -0.0686)
OKLCH	oklch(41.73% 0.137 329.9)
XYZ	xyz(10.7323, 6.3792, 15.7019)
Luminance	0.0638 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73296F #29732D

analogous

#522973 #73296F #73294A

triadic

#73296F #6F7329 #296F73

tetradic

#73296F #735229 #29732D #294A73

square

#73296F #735229 #29732D #294A73

split-complementary

#73296F #4A7329 #297352

monochromatic

#190918 #461943 #73296F #A0399B #C254BC

Accessibility & contrast

On white

9.23

#73296F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.28

#73296F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73296F

9.23:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73296F	#FFFFFF	#000000	##FFFFFF
##73296F	1.00	9.23	2.28	9.23
#FFFFFF	9.23	1.00	21.00	1.00
#000000	2.28	21.00	1.00	21.00
##FFFFFF	9.23	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#234171

Deuteranopia (green-blind)

#3C4B6D

Tritanopia (blue-blind)

#773148

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #73296f;
/* rgb */ color: rgb(115, 41, 111);
/* oklch */ color: oklch(41.7% 0.137 329.9);

Tailwind

colors: {
  custom: {
    50: '#9e6898',
    500: '#73296f',
    950: '#000000',
  },
}

SCSS

$custom: #73296f;
$custom-light: #9e6898;
$custom-dark: #000000;

JSON

{
  "hex": "#73296f",
  "rgb": {
    "r": 115,
    "g": 41,
    "b": 111
  },
  "hsl": {
    "h": 303.243,
    "s": 47.436,
    "l": 30.588
  },
  "oklch": {
    "l": 0.41727,
    "c": 0.13684,
    "h": 329.9
  },
  "luminance": 0.06378
}

Semantic roles & 50–950 ramp

primary

#73296F

secondary

#53A557

accent

#D75851

background

#F9F6F9

surface

#F2EBF2

border

#CCC6CC

text

#0F060E

muted

#7E7A7E

Preview Lab

Preview with #73296F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →