#73296E#73296E

#73296E is a dark, vivid purple. Relative luminance 0.064; OKLCH L 41.7% C 0.136 H 330.5°. Best body text is #FFFFFF at 9.25:1 contrast (WCAG AA passes).

Color values

HEX	#73296E
RGB	rgb(115, 41, 110)
HSL	hsl(304, 47%, 31%)
HSV	hsv(304, 64%, 45%)
CMYK	cmyk(0%, 64.3%, 4.3%, 54.9%)
CIE-LAB	lab(30.30, 41.70, -24.41)
CIE-LCH	lch(30.30, 48.32, 329.66°)
OKLab	oklab(41.67% 0.1183 -0.067)
OKLCH	oklch(41.67% 0.136 330.5)
XYZ	xyz(10.6776, 6.3573, 15.4135)
Luminance	0.0636 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73296E #29732E

analogous

#532973 #73296E #732949

triadic

#73296E #6E7329 #296E73

tetradic

#73296E #735329 #29732E #294973

square

#73296E #735329 #29732E #294973

split-complementary

#73296E #497329 #297353

monochromatic

#190918 #461943 #73296E #A03999 #C254BB

Accessibility & contrast

On white

9.25

#73296E on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.27

#73296E on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73296E

9.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73296E	#FFFFFF	#000000	##FFFFFF
##73296E	1.00	9.25	2.27	9.25
#FFFFFF	9.25	1.00	21.00	1.00
#000000	2.27	21.00	1.00	21.00
##FFFFFF	9.25	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#244170

Deuteranopia (green-blind)

#3D4B6C

Tritanopia (blue-blind)

#773147

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #73296e;
/* rgb */ color: rgb(115, 41, 110);
/* oklch */ color: oklch(41.7% 0.136 330.5);

Tailwind

colors: {
  custom: {
    50: '#9e6898',
    500: '#73296e',
    950: '#000000',
  },
}

SCSS

$custom: #73296e;
$custom-light: #9e6898;
$custom-dark: #000000;

JSON

{
  "hex": "#73296e",
  "rgb": {
    "r": 115,
    "g": 41,
    "b": 110
  },
  "hsl": {
    "h": 304.054,
    "s": 47.436,
    "l": 30.588
  },
  "oklch": {
    "l": 0.41671,
    "c": 0.13595,
    "h": 330.5
  },
  "luminance": 0.06357
}

Semantic roles & 50–950 ramp

primary

#73296E

secondary

#53A558

accent

#D75A51

background

#F9F6F9

surface

#F2EBF2

border

#CCC6CC

text

#0F060D

muted

#7E7A7E

Preview Lab

Preview with #73296E

Body copy rendered with the generated semantic roles for this colour.

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