#73296D#73296D

#73296D is a dark, vivid purple. Relative luminance 0.063; OKLCH L 41.6% C 0.135 H 331.0°. Best body text is #FFFFFF at 9.26:1 contrast (WCAG AA passes).

Color values

HEX	#73296D
RGB	rgb(115, 41, 109)
HSL	hsl(305, 47%, 31%)
HSV	hsv(305, 64%, 45%)
CMYK	cmyk(0%, 64.3%, 5.2%, 54.9%)
CIE-LAB	lab(30.24, 41.52, -23.86)
CIE-LCH	lch(30.24, 47.89, 330.12°)
OKLab	oklab(41.62% 0.1182 -0.0654)
OKLCH	oklch(41.62% 0.135 331)
XYZ	xyz(10.6234, 6.3356, 15.1284)
Luminance	0.0634 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73296D #29732F

analogous

#542973 #73296D #732948

triadic

#73296D #6D7329 #296D73

tetradic

#73296D #735429 #29732F #294873

square

#73296D #735429 #29732F #294873

split-complementary

#73296D #487329 #297354

monochromatic

#190917 #461942 #73296D #A03998 #C254B9

Accessibility & contrast

On white

9.26

#73296D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.27

#73296D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73296D

9.26:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73296D	#FFFFFF	#000000	##FFFFFF
##73296D	1.00	9.26	2.27	9.26
#FFFFFF	9.26	1.00	21.00	1.00
#000000	2.27	21.00	1.00	21.00
##FFFFFF	9.26	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#25416F

Deuteranopia (green-blind)

#3D4B6B

Tritanopia (blue-blind)

#783047

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #73296d;
/* rgb */ color: rgb(115, 41, 109);
/* oklch */ color: oklch(41.6% 0.135 331.0);

Tailwind

colors: {
  custom: {
    50: '#9e6897',
    500: '#73296d',
    950: '#000000',
  },
}

SCSS

$custom: #73296d;
$custom-light: #9e6897;
$custom-dark: #000000;

JSON

{
  "hex": "#73296d",
  "rgb": {
    "r": 115,
    "g": 41,
    "b": 109
  },
  "hsl": {
    "h": 304.865,
    "s": 47.436,
    "l": 30.588
  },
  "oklch": {
    "l": 0.41615,
    "c": 0.13507,
    "h": 331
  },
  "luminance": 0.06335
}

Semantic roles & 50–950 ramp

primary

#73296D

secondary

#53A559

accent

#D75C51

background

#F9F6F9

surface

#F2EBF2

border

#CCC6CC

text

#0F060D

muted

#7E7A7E

Preview Lab

Preview with #73296D

Body copy rendered with the generated semantic roles for this colour.

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