#73296A#73296A
#73296A is a dark, vivid purple. Relative luminance 0.063; OKLCH L 41.5% C 0.132 H 332.8°. Best body text is #FFFFFF at 9.32:1 contrast (WCAG AA passes).
Color values
| HEX | #73296A |
|---|---|
| RGB | rgb(115, 41, 106) |
| HSL | hsl(307, 47%, 31%) |
| HSV | hsv(307, 64%, 45%) |
| CMYK | cmyk(0%, 64.3%, 7.8%, 54.9%) |
| CIE-LAB | lab(30.09, 40.98, -22.18) |
| CIE-LCH | lch(30.09, 46.60, 331.58°) |
| OKLab | oklab(41.45% 0.1178 -0.0606) |
| OKLCH | oklch(41.45% 0.132 332.8) |
| XYZ | xyz(10.4647, 6.2721, 14.2923) |
| Luminance | 0.0627 (WCAG relative) |
| Temperature | neutral |
| Family | purple |
Closest named colors
Darkish Purple
#751973
ΔE00 3.79
Grape
#6C3461
ΔE00 4.15
Rich Purple
#720058
ΔE00 5.75
Bruise
#7E4071
ΔE00 6.13
Grape Purple
#5D1451
ΔE00 6.36
Purple
#800080
ΔE00 6.51
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#73296A #297332
analogous
#572973 #73296A #732945
triadic
#73296A #6A7329 #296A73
tetradic
#73296A #735729 #297332 #294573
square
#73296A #735729 #297332 #294573
split-complementary
#73296A #457329 #297357
monochromatic
#190917 #461940 #73296A #A03994 #C254B5
Accessibility & contrast
On white
9.32
#73296A on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.25
#73296A on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #73296A
9.32:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##73296A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##73296A | 1.00 | 9.32 | 2.25 | 9.32 |
| #FFFFFF | 9.32 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.25 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.32 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#27406C
Deuteranopia (green-blind)
#3F4B68
Tritanopia (blue-blind)
#782F45
Achromatopsia (no color)
#474747
Design tokens & code
CSS
--color: #73296a; /* rgb */ color: rgb(115, 41, 106); /* oklch */ color: oklch(41.5% 0.132 332.8);
Tailwind
colors: {
custom: {
50: '#9e6895',
500: '#73296a',
950: '#000000',
},
}SCSS
$custom: #73296a; $custom-light: #9e6895; $custom-dark: #000000;
JSON
{
"hex": "#73296a",
"rgb": {
"r": 115,
"g": 41,
"b": 106
},
"hsl": {
"h": 307.297,
"s": 47.436,
"l": 30.588
},
"oklch": {
"l": 0.41452,
"c": 0.13247,
"h": 332.8
},
"luminance": 0.06271
}Semantic roles & 50–950 ramp
primary
#73296A
secondary
#53A55D
accent
#D76151
background
#F9F6F9
surface
#F2EBF1
border
#CCC6CB
text
#0F060D
muted
#7E7A7E